The Tata Simulation

Introduction To sustain product value and market presence, business executives develop strategic market decisions using different financial models (Chang Weng, 2012). Using Tata simulation, Quasar’s executives can develop a successful marketing strategy. The simulation game provided real experiments in various market structures. Thus, the simulation game will improve a firm’s market decision.Advertising We will write a custom assessment sample on The Tata Simulation specifically for you for only $16.05 $11/page Learn More The interactive simulation game provides business insight in a market environment (Chang Weng, 2012). As a result, business investors can understand market trends in a monopolistic, oligopolistic, and perfect market structures (Dibb, 2002). The simulation game influences product demand and increases profit. As a result, Quasar can improve its competitive advantage using simulation games. Monopoly We will consider various market structures to understand the importance of the simulation exercise. The features of monopoly market include homogenous products, market dominance, and price regime. As a result, the features of monopoly market influence product demand. Let us consider the price regime of $2500 to increase market profit to $1.29 billion. Thus, at the point of intersection, the marginal cost of the product equals the revenue. If the company’s investors want to maximize profits through expansion, advertisement budgets must be approved (Jedidi, Mela, Gupta, 1999). As a result, annual budget for advertisements will increase by 200%. By calculation, 7.7 million units of the products will generate the anticipated revenue. The increase in the cost of advertisements will influence product demand. In the second scenario, we discussed the effects of the production process on demand. Thus, an efficient production process will increase the daily production rate. As a result, we will increase prof it if we produce 9.4 million units at $2200 (Rothaermel, 2012). The simulation game revealed that advertising is an effective marketing strategy. Thus, marketing trends determine the change in strategy and production. From the above scenario, we can deduce that advertisements create product awareness better than other marketing factors. Thus, product dynamics can be improved through advertisements (Porter, 2012, 2013). However, the firm’s production process can be upgraded in two ways. First, we could increase production inputs such as equipment and raw materials. For example, upgrading production plant from manual to digital would improve the production capacity of the organization.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, more products will be produced to generate profit. Second, we could upgrade employee’s efficiency to reduce waste (Chang Weng, 2012). Th us, employee training will increase the efficiency of the production department. Oligopoly We will analyze the importance of the simulation exercise in the oligopoly market structure. The market structure faces similar products and competitive price regime. As a result, must protect its stock value to increase demand. Thus, lowering the price of a substitute product, the company will pull more customers to increase profits. Product differentiation can be achieved through cost leadership. Thus, cost leadership is a factor that causes barriers for new entrants. Previous studies revealed that customer’s value influenced the demand for a particular product. Thus, we can alter the demand for a particular product using similar market principle. For example, customer feedback can be used to access the quality of the product or service. However, a decline in customer relation will affect the firm’s competitive advantage. The oligopoly market structure has substituted products that decrease the comparative advantage of an organization. Thus, price review and product quality will improve the competitive advantage of the firm. The simulation game provides valuable information for profit maximization. Consequently, customer satisfaction can be improved using cost leadership strategy and service feedback. Perfect competition A perfect market structure requires the strategic alliance. As a result, a firm will lose its comparative advantage if the demand decreases. Thus, strategic investment is a major factor that influences profit maximization (Kotler Keller, 2009). In a perfect market, the cost of advertisements does not affect demand. Thus, customer value and satisfaction will improve product demand (Noble Kumar, 2008). The features of the perfect market structure include homogenous product, new entrants, zero investments, and market dynamics. As a result, price differentiation will not affect product demand. The simulation exercise revealed that effective operations, motivation, customer relationship, corporate citizenship, and good business ethics improve the value of a firm’s product. As a result, consumers know the market trends and environment. In a perfect market structure, customers control the demand for a particular product or service. Thus, executives can improve customer relations to generate profit. Customer management must be upgraded to reflect market trends. A satisfied client will return for the same product or service.Advertising We will write a custom assessment sample on The Tata Simulation specifically for you for only $16.05 $11/page Learn More Conclusion The simulation exercise exemplifies the benefits of strategic market information (Grant, 1991). Thus, profit maximization depends on the marketing strategy. Business executives can formulate the marketing stagy using strategic simulation exercises. Thus, strategic marketing and operations determine the competitive advantage o f an organization (Grant, 1991). The simulation game revealed the importance of business strategies, and product value. From the analysis, we revealed that alliance, system upgrade, customer value, brand value, product differentiation, and price regime influences profit maximization. Consequently, company executives must upgrade their infrastructure to align with market trends. References Chang, W. Weng, S. (2012). Revisiting customer value by forecasting e-service usage. Journal of Computer Information Systems, 21(1), 41-49. Dibb, S. (2002). Marketing planning best practice. The Marketing Review Journal, 2(1), 441-450. Grant, M. (1991). The resource based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 122-345. Jedidi, K., Mela, F., Gupta, S. (1999). Managing advertising and promotion for long-run profitability. Marketing Science Journal, 18(1), 1-22. Kotler, P. Keller, L. (2009). A framework for marketing management ( 4th ed.). Upper Saddler, NJ: Pearson Education.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Noble, H. Kumar, M. (2008). Using product design strategically to create deeper consumer connections. Business Horizons, 51(2), 441-450. Porter, M. (2012). The five competitive forces that shape strategy: In HBR’s 10 must reads on strategy. Economics Journal, 7(1), 537-560 Porter, M. (2013). The five competitive forces that shape strategy. Cambridge, USA: Harvard Business Publishing Video. Rothaermel, F. (2012). Strategic management concepts. Irwin, USA: McGraw-Hill. This assessment on The Tata Simulation was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

6 Quick and Easy Tips for Proofreading

6 Quick and Easy Tips for Proofreading 6 Quick and Easy Tips for Proofreading Us professional proofreaders are a mysterious breed; a clan of brooding grammar obsessives and spelling pedants, forever clinging on to our red correction pens and shouting verbose slogans about not splitting infinitives. Needless to say, this slavish devotion to typographical accuracy is why we’re so good at spotting mistakes that other people miss. Don’t worry, though, you don’t have to be quite so enamored with editorial excellence to proofread your own writing. To help out, we’ve prepared six quick tips for proofreading that anyone can use. 6 Tips for Proofreading Proofreading Tip #1 – Plan for Your Proofreading! The biggest mistake people make when proofreading is not allowing enough time. Spotting errors in your work requires patience and care, so you need to make sure you set aside time to go back over everything before the deadline for your paper. Proofreading Tip #2 – Vary Your Reading Style Proofreading demands slow and careful reading. The best way to do this is often to print out your work and read it on paper rather than on a computer screen, which gives you â€Å"fresh eyes† and helps make errors stand out. Alternatives include reading out loud, reading backwards (i.e., starting at the end of your paper) and even reading upside down! Proofreading Tip #3 – Use Computers Wisely†¦ Although printing your work out can aid proofreading, your computer also has a few tricks up its plastic sleeves. Spellcheckers, for example, can be invaluable. The â€Å"Find† function in Microsoft Word is a great time saver if you spot a repeated error, too, as it lets you quickly check for additional instances of the same kind. Proofreading Tip #4 – †¦But Look Out for Homonyms! The downside of computer spellcheckers is that they’ll miss erroneous homophones: i.e., words that sound the same as other words, so aren’t spelling mistakes, but are still not the word you intended. Computers can also struggle with acronyms and proper nouns, so be especially careful to double check these. Proofreading Tip #5 – Check Your References Referencing is often where errors creep into otherwise excellent academic papers, so make sure that you check your citations before submitting. The best way to do this is to compare your citations against a style guide provided by your college. Using a citation generator can help too. Proofreading Tip #6 – Stay Fresh! The last of our quick tips for proofreading is to stay fresh! Since concentration is vital to effective proofreading, it’s important to take a break now and then. It can even be worth taking a day away from your paper before you start proofreading. The first step to good proofreading, then, is sometimes to do something else entirely!

The Little Prince Essay Example | Topics and Well Written Essays - 750 words

The Little Prince - Essay Example Moreover, the paper aims to evaluate how this particular theme works in our lives. The Little Prince explains how material things make a difference in people’s views and attitudes. In Chapter IV of the novel, it was observed that the Turkish astronomer was ignored despite of presenting his discovery of Asteroid B 612 for the fact that he wore traditional Turkish dress. However, the same person is given a lot of importance and appraisal when he presents his discovery in the European dressing. The narrow-minded and materialistic people accepted the success only when the astronomer followed their limited approach of measuring the success i.e. by appearance, dressing and presentation. This theme of the novel really applies to our lives these days. People argue about equality, rights and equal opportunities, still they lack far behind what is required. The narrow-mindedness of many people is still a hurdle for most of the women to progress. The materialistic approach still limits people from viewing the reality behind the faces. Money-oriented people are still w elcomed and respected regardless of their deeds and wrongful acts. The novel accuses adults for being narrow-minded, materialist, cold, selfish, mean and unimaginative. The writer clearly distinguishes between the views of children and adults about the world in the 1st chapter. Author characterizes children as true, honest, innocent, lively and imaginative creatures who do not give importance to how things look and what benefits them. As the story begins, the writer starts criticizing adults for being unimaginative and materialists who ignore the beauty of life and world for the sake of money, status, power, fame etc. This indirect criticism can be observed when the writer explains how unimaginative grownups are to observe his Drawing Number One which represented a boa constrictor eating an elephant, like anything except a hat. The story goes on and the

The Film named The Official Story is about Terror in Argentina in the Essay

The Film named The Official Story is about Terror in Argentina in the 1980s - Essay Example The movie begins in a set up of a family. The wife (Alicia) being a History teacher and the husband a wealthy businessman. The family had adopted a young girl named Analia Castro (Gaby) (Roger Ebert, 1985). A time comes that Alicia starts thinking of Gaby’s real parents. She had been frequently warned about it by her husband. The husband was fully aware of the whole story of adoption but was ignorant about it. Alicia starts a research after a friend returns from exile. She ends up knowing the grandmother to Gaby; Chela Ruiz (Sara). The grandmother explains the history of the child and how the parents disappeared. The plot of the movie suggests that Sara may not be the real grandmother and the real parents may be unknown. The movie ends with a family conflict because Alicia insists on tracing the parents of the girl (Roger Ebert, 1985). The film won many awards despite it being directed by a young director aged 39. This was the first move directed by Luis Puenzo. Reports from analysts’ state that the movie has a good flow and plot as well. The name of the movie has some criticism too. The name is Official Story, yet it has many painful narrations (Roger Ebert, 1985). Terror is the main theme in the movie. Massive killings took place as a result of political differences and this caused massive killings and suffering. Many were rendered orphans, Gaby being an ideal example. It also led to family conflicts such as what we see in the

Chronic physical health problem Essay Example | Topics and Well Written Essays - 250 words

Chronic physical health problem - Essay Example The major considerations in primary prevention of health problems include applying efforts to prevent diseases before they occur and adoption of measures to protect ourselves and others from unhygienic lifestyle. Nursing community can be involved in primary prevention by raising awareness among the patients about healthy lifestyle and strengthening their abilities to cope with physical and environmental stresses. Secondary prevention revolves around detecting early symptoms, taking steps to shorten the pathological process, and restoring the normal patient’s normal state of life. Nursing community can get involved in this by being responsible enough to keep the record of all the laboratory investigations so that early symptoms could be identified. Tertiary phase of prevention is primarily based on making efforts to raise the functioning level of patients once the disease passes into irreversible phase. Nursing staff can play its role here by utilizing the clinical knowledge so that awareness could be raised among patients about how they can maintain their lifestyle within the constraints of the disability (Lundy & Janes, 2009, p.

A Study On Being John Malkovich English Language Essay

A Study On Being John Malkovich English Language Essay In the movie Being John Malkovich Charlie Kaufman uses puppetry as a metaphor for not being in control of your life. Discuss how he does this with close reference to the film Charlie Kaufman uses puppetry as a metaphor for not being in control of your own life in many characters. Craig first uses physical puppetry to act out events that would not happen in real life, thus regaining control of his life. He later uses Malkovich as his puppet, although this does not help him gain control, it makes it worse. Kaufman demonstrates many layers of puppetry, showing how people can be controlled by other people, making them puppets. Craig uses puppetry as an attempt to regain control of his life. Craig is in love with Maxine, but she is not romantically interested in him. Craig: I like you, I dont know what it is exactly Maxine: My tits? Craig: No, no, its like your energy or your attitude or the way you carry yourself or† Maxine: Christ youre not a fag are you? (Kaufman, page 27) He creates a puppet in absolute likeness of Maxine, and acts out his fantasises with the puppets of him and her, making them kiss and have a passionate conversation. Craig as Maxine: Would you like to be inside my skin Craig? Think what I think? Feel what I feel? Craig as Craig: More than anything Maxine Craig as Maxine: Its good in here Craig, better than your wildest dreams (Kaufman, page 30-31) This shows that because Craig cannot control the situation involving himself and Maxine in real life, he controls it by using puppets. He uses puppets to embody himself and Maxine and achieve what he desires. At the beginning of the movie Craig remarks that â€Å"The great Mantini doesnt need a job† (Kaufman, page 2) in response to Lotte asking him why he wont get a job. Craig is desperate to be a famous puppeteer, like Mantini, but in his own life he cannot achieve or control this. He uses Malkovich to become famous, embodying him and using his fame to his own advantage. Craig: Its sort of like being a puppeteer. I like that about it. Maxine: No one would ever have to know its not him. Craig: And I could use his existing notoriety to launch my own puppeteering career! (Kaufman, page 88) Put simply, Craig uses puppetry to control his career life by using Malkovich as his own puppet. In the end this doesnt work and Craigs life becomes even more out of his control. He loses Lotte and Maxine and becomes extremely unhappy. The final scene of the movie is Craig being inside Lotte and Maxines daughter Emily. He repeatedly says â€Å"look away, look away, look away† because he doesnt want to see how in control and happy Maxine and Lotte are, compared to his out of control existence. This leads on to another layer of puppetry, people controlling people. Kaufman cleverly uses many layers of puppetry as means of control. Many characters in the film are being controlled by others. Most obvious is Malkovich, everyone manipulates him. Maxine and Craig are using him as a cash cow, and everyone who ventures through the portal is using him as a puppet. Maxine: Good well sell tickets Craig: Tickets to Malkovich? Maxine: Sure, two hundred dollars a pop (Kaufman, page 36-37) Although Craig is the only one that is able to control Malkovichs actions and words, everyone who inhabits him is using him as a puppet. The people who use Malkovich in this way do so as means of controlling their lives. They are unhappy with their own lives and are attempting to improve it by ‘being someone else. Maxine: You can be John Malkovich Erroll: Thats perfect! My second choice. Ah this is wonderful. Too good to be true! You see Im a sad man. Sad and fat and alone. (Kaufman, page 54) This demonstrates that the people inhabiting Malkovich are attempting to regain control of their lives through puppetry. They do this because they are vulnerable and Maxine manipulates them through this. Maxine controls many characters in the film. She regularly controls Craig, even though she doesnt try hard to do it. Craig and Lotte are both in love with Maxine, they are being puppeteered by their feelings for her. When they both realise this they begin to fight and this results in Craig locking Lotte in a cage. Lotte screams â€Å"Help! Hes locking me in a cage!† (Kaufman, page 63) because Craig locks her in Elijahs cage so that he can see Maxine. This would never have happened if Maxine hadnt been controlling Lotte and Craig. Craig: Thats true. Oh God Lotte what have I become? My wife in a cage with a monkey. A gun in my hand. Betrayal in my heart. (Kaufman, page 77) Puppetry also exists on a larger scale in this movie. Many characters in this movie feel that their lives are not in their control, but by whose standards is this? Society dictates that people must have jobs, happy relationships and success. Yet in this movie, no-one seems to have any of these. No-one knows who Malkovich is, although he is supposed to be a famous actor. Cabbie: Say arnt you that actor guy? Malkovich: Yeah. Cabbie: John Makel .. Mapplethorpe? (Kaufman, page 33) This shows that even though society wants to be rich and famous, people dont even recognise you on the street. Craig and Lotte have a bad relationship and both fall in love with Maxine. This is in direct contrast with societys views on having a good relationship. Craig: Hmmmm Lotte: Some sort of childhood trauma she thinks Craig: Hmmmm (Kaufman, page 17) The characters in the movie are not being puppeteered by societys standards, although they should be. They are being puppeteered by each other. In the movie Being John Malkovich, puppetry is a strong element and the characters use it for their own personal reasons. Craig uses puppetry because he feels his life is out of control and he is trying to regain that control, in the end this is unsuccessful and his life is more out of control than it was at the beginning. Maxine uses puppetry indirectly, controlling Craig for her own gain. And of course, everyone uses Malkovich as a puppet, the public because they are vulnerable and want to control their lives and therefore (in their minds) improve it. Whatever the reasons for the characters using puppetry as a means of gaining control, it is obvious that Kaufman cleverly uses puppetry as a metaphor for not being in control of your own life. Bibliography: Being John Malkovich, Charlie Kaufman, 1999, New York imdb Being John Malkovich (Online) Available: http://www.imdb.com/title/tt0120601/ Accessed 23-08-2009 Psychoanalysis, film theory and the case of being John Malkovich, D Dragunoiu, (Online) Available: http://findarticles.com/p/articles/mi_hb3076/is_2_26/ai_n28890509/ Accessed 24-08-2009

Ethical Issues in e-Commerce Essay -- Business Ethics

Introduction The Internet has received a great deal of attention in the media lately due to its tremendous growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. Thes e services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks. Ethical Issues Privacy Privacy is the condition where someone personal information can not be documented and be used by others (Parent, 1983). Privacy has been and continues to be a significant issue of concern for both current and prospective electronic commerce customers. The foll... ...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors. Works Cited Stead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy: ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119.

International risk management Essay

A Letter of Credit is a document issued by a bank at the request of its customer promising to pay the exporter for the goods and services provided that the exporter provides all the documents as stated in the terms and conditions. To the exporter a letter of credit guarantees payment and reduces production risk if the buyer has a change of his order. It ensures that buyers cannot refuse to pay due to complain raised over the goods. It also provides a chance to get financing incase of delayed payment. The importer can structure their payment plan, it helps confirm the shipment of the goods, helps them reduce pre-payment, it as well ensures that the exporter delivers exactly what the importer required it also creates confidence for bigger transactions in future. A bill of exchange is a document that acts as the evidence of a debt and informs the importer to pay the exporter a certain fixed sum of money at a certain specific time. They act as a guarantee that goods of certain stated specifications have been shipped and that and that that require payment. The Export-Import Bank of United States of America helps in financing sales of goods and services by proving guarantee of working capital loans, it helps crate jobs through export of goods, the bank guarantees the repayment of loans to foreign purchasers, it also provides credit insurance for U. S. exporters against. The disadvantage of the Export-Import Bank is that for it to support the products at least 50 percent of them must be from U. S and they should not have any negative effect to the economy. It also does not offer help to importers outside U. S. In conclusion, the letter of credit, the bill of exchange and the Export-Import Bank are very important for the import-Export business to prosper not only in U. S but also any where in the world.

Anti Animal Testing of Body Shop

The Issue: Anti-Animal Testing Campaign Award: RSPCA Good Business Awards 2009 Background of the Corporation In 1976, Anita Riddick founded The Body Shop, a natural, environmentally minded cosmetics shop in England. Today, The Body Shop has over 2,400 stores in 61 countries around the world and is headquartered in Little Hampton, West Sussex, and England. In 2006, L’Oreal acquired The Body Shop for an estimated ? 652. 3 million. Anita continued to have a large amount creative control over the company until her death in 2007.Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world.We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed.As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free Internat ional (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2.Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and R&D Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990.We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collecte d over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments.We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with Briti sh Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS).We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world.To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stan ce in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . CorporationThe Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue.We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by anim als. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed.This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals.We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value.Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart.We are calling on governments for a ban on animal testin g for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry.The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products.We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students.We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the m ost effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world.The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace.Models also exist and can be used to replace cruel animal tests for eye irritatio n, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores.With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seem ed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) inBritain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report . pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputation-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JE&feature=related

Free Essays on Lady Clare Essay

LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex... Free Essays on Lady Clare Essay Free Essays on Lady Clare Essay LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex...

People's Health as the Most Important Think in Their Life Essay - 1

People's Health as the Most Important Think in Their Life - Essay Example Life is not all about living and breathing only; it is rather about doing something, leaving at least some imprint in the lives of other people and making a difference. In other words, it is the accomplishments, even minor ones, which are important and meaningful when it comes to defining what one has reached in life. I have always felt that my mission in life is helping other people. Perhaps, like any other person, at first, I did not know what exactly I should do so that my mission is fully accomplished. With the course of time, as I learnt more about the world and my place in it, the picture started taking shape. As a result, today I am going to apply as a transfer student to Tufts University to get a major degree in biology and then hopefully join a medical school there and accomplish my degree as a doctor. Being a doctor means helping people to deal with the most important thing in their lives, which is their health. However, I see myself not in a clinic in my own consulting roo m but rather working and trying hard to lend a helping hand to people who face harsh problems they cannot overcome on their own, such as Ebola virus epidemic in Africa. Coming to the rescue to those who suffer from dramatic war wounds in the Middle East is the task I have set for myself as well. Although nobody can predict what will happen in the future, and I am not an exception from this rule of life, I hope my efforts will not be barren and I will find a place in the world so that I can really make a difference.

Number Our Days Barbara Myerhoff Essay Example | Topics and Well Written Essays - 750 words

Number Our Days Barbara Myerhoff - Essay Example Her study consists of an ethnographic view of aging in one segment of American society. She shows how these people address issues of aging that all people must eventually face. The group Meyerhof studied was primarily made up of Eastern European Jews that immigrated to the United States prior to the Holocaust. They spoke mostly Yiddish and Hebrew but also could speak English. The group consisted of many elderly struggling to hang on to their independence. The Senior Center provided the support needed for some to remain independent. They ate kosher hot meals at the center and met with friends to discuss whatever caught their interest at the time. The center provided a gathering and socialization point for the group. The elderly Jewish population studied may have been functioning based upon 'activity theory'. They were happy so long as they remained active and independent. 'Activity Theory' (Havighurst and Friedman) predicts that the elderly are satisfied with life when they hang on to their adult roles in life. The theory also predicts that the most active people are the most satisfied people. According to 'activity theory' to maintain health the elderly need to be actively involved in adult activities of living life, should eat their meals together as a community, and should stay away from activities that would make one lonely. The activities that are included don't necessarily mean that the elderly need to be with other people all the time but that they remain actively taking care of themselves by shopping, keeping appointments, and doing other self-care activities that any adult would be expected to do. In her book Meyerhof described how two elderly women walked slowly along balancing so as not to fall. A fall for them would most probably result in a broken hip and their being shipped off to an old folk's home. Their loss of independence would mean the loss of their satisfaction with life. Removal from their little society in Venice Beach would have been devastating to anyone in this group. The group studied no longer actively contributed to greater society but added considerably to the group they were a part of. They looked forward to their daily interactions with other group members. A view of where these people fit into greater society would show them as disengaging from one role and undertaking another. Meyerhof was interested in how these older folks survived. What was it that kept them going Heschel gave his answer as ""I'll tell you how I survive, but you won't like it....The word is 'pain.' Pain is the avenue to getting a soul, getting quality from yourself. This is how you get a life that's really on the essence." He went on to describe how when you are in the business of living you take pain and ignore it. ""So when the pain comes, I am patient. I shut up, active silence; I bear it... ". He went on further to explain to Meyerhof how acceptance of pain rather than medicating oneself (with a tranquilizer) was living. It was his decision to put pain in perspective and get on with the business of living. One of Meyerhof's great discoveries was that rituals or traditions played a big part in surviving day to day and