General Book Club Questions for Study and Discussion

As a member or leader of a book club, you are likely to be reading books on a wide variety of topics, both fiction and nonfiction. No matter the genre, age, notoriety, or length of the book of the moment, book club questions can kickstart or enhance your group discussion. Whether you are discussing characters and their actions, setting, theme, or images, having a guide to questions that will lead to fruitful exchanges on your enjoyment — or lack thereof — of the book, plot, and even its moral implications can help make your discussion more productive and keep it on track. Before Diving In Before you dive into the heavy plot points, character development, themes, or other weighty subjects, start off your book club discussion by finding out everyones  first impression of the book, advises Sadie Trombetta, via Bustle. Doing so, and starting slowly, will give you a jumping-off point to discuss what about the selection kept you turning the pages, she says, or what made the book difficult to get through. These introductory questions can help you ease into the more detailed book discussion. Did you enjoy the book? Why or why not?What were your expectations for this book? Did the book fulfill  them?How would you briefly describe the book to a friend?In a book in which the author was not a character or was not doing first-person reporting, was the author present in the book anyway? Was the presence of the author disruptive? Or did it seem appropriate or fitting?How would you describe the plot? Did it pull you in, or did you feel you had to force yourself to read the book? Characters  and Their Actions Before other elements of the book, such as the  setting, plot, and  theme, the characters who inhabit the book will either infuse the work with life or drag it down to dull reading. Your book club may encounter many types of characters:  you may have a round, flat, or stock character, or even a traditional  protagonist. Knowing what kinds of characters the author has used to populate her novel or book is key to understanding the story she is trying to tell. After asking introductory questions as discussed above, put the following book club questions before your group members.   How realistic was the characterization? Would you want to meet any of the characters? Did you like them? Hate them?If the book was nonfiction, do you think the characters accurately portrayed the real events upon which the book was based? If not, what would you have changed to make the book more accurate?Who was your favorite character?Which character did you relate to most and why?Did the actions of the characters seem plausible? Why? Why not?If one (or more) of the characters made a choice that had moral implications, would you have made the same decision? Why? Why not?If you were making a movie of this book, who would you cast? Setting, Theme, and Images Many  writers  believe that the setting is the most important element of any fictional work. Whether or not you agree — for example, if you believe the storys characters are the most significant element — setting can have considerable influence over the events, feeling, and mood of a story. If the setting is a horse racing track, such as with a Dick Francis novel, youre sure to find yourself reading about horse owners and trainers, jockeys, and stablehands working hard to prepare their mounts, as well as spirited and competitive races. If the setting is London, events may be influenced by the heavy fog and damp, dank cold that city experiences. Just as importantly, a books theme is the main idea that flows through the narrative and connects the components of the story.  Any imagery the author uses is sure to be connected to the characters, setting, and theme. So, focus your next set of book club questions on these three elements. Following are a few ideas: How does the setting figure in the book?  If the book was nonfiction, do you feel the author did enough to describe the setting and how it might have influenced the plot or narrative of the book?How would the book have been different if it had taken place in a different time or place?What are some of the books themes? How important were they?How are the books images symbolically significant? Do the images help to develop the plot or help to define characters? Summarizing Your Reading Experience One of the most enjoyable aspects of a book club — indeed, the very essence of why books clubs exist — is to talk to others who have collectively read a given work about their impressions, feelings, and beliefs. The shared experience of reading a single book gives members a chance to discuss how it made them feel, what they might have changed, and, significantly, whether they believe that reading the book altered their own lives or perspectives in some way. Dont move on to your next book until youve thoroughly hashed out some of these conclusion-type questions. Did the book end the way you expected?If the book was based on real events, what did you already know about this book’s subject before you read this book? Did the story reflect what you already knew? Do you feel the book helped enhance your knowledge and understanding of the subject?If the book was nonfiction, what did you think about the author’s research? Do you think s/he did an adequate job of gathering the information? Were the sources credible?At which point of the book were you most engaged?Conversely, were there any parts of the book that you felt dragged?How would you describe the pace of the book?What three words would you use to summarize this book?What, if anything, set this book apart from others youve read in a similar genre?What other books have you read by this author? How did they compare to this book?  What did you think of the book’s length? If it’s too long, what would you cut? If too short, what would you add?Would you recommend this book to other readers? To your close friend? Why or why not?

Essay about Joseph Conrads Heart of Darkness - 794 Words

Asking the right questions is indeed an art form . It is however an even bigger burden to try to answer from an analytical presepective these subjective questions which inspire answers and explanations to the ultimate â€Å"why† and â€Å"how† . As readers we are obligated to carry with us an open mind, an analytical eye and room for suggestive arguments when trying to dissect a piece of writing. Joseph Conrads novella Heart of Darkness offers the perfect platform for interpretation. With a dozen shades of foggy grays, the short story is begging for a set of eyes that can see it through. Without proceeding too far into the novella, one can draw out a great deal of analytical suggestions as to what the title itself implies. The word Darkness†¦show more content†¦It is a critics moral obligation to remain rational and objective. Above all to consider all possible implications from every page, every paragraph, every line. Conrads Heart of Darkness stimulates the readers by diverging them from a naà ¯ve frame of thinking to a brute reality. Imagery, symbolism, character analysis and stylystic writing serve to highlight his journey into the dark and mysterious African jungle and gives us an introspective view of the darkness of the human soul. Reality, strikes in Joseph Conrads â€Å"Heart of Darkness†, through the three dimentional depth of its characters. It offers directness to anyone interested in facing darkness around and perhaps darkness within them. The concept of an individual comparing oneself to another individual becomes the root of all evil. In the book Darkness is intended to represent the mysterious, the undesirable, the chaos, and the unknown. All implications are to be looked at closely. The initial association with darkness is the obvious lack of light. As we see it, or dont see it; Darkness is black. Darkness is the unkown. In the context of the book, darkness is the journey to the African Jungle. Africa, in Conrad s time was yet to be explored. It was liberally referred to as the dark continent. Characterized by its dark jungles, damp and foggy weather and of course its natives. As the plot suggests, Conrads view of Africa is unclear. MarlowShow MoreRelated Joseph Conrads Heart of Darkness Essay763 Words   |  4 PagesJoseph Conrads Heart of Darkness Joseph Conrads novel Heart of Darkness written in 1902 is an overwhelming chronicle of Marlows journey into the heart of the African continent. It is one of the most influential novels of the twentieth century. In this ghastly and horrific tale, Marlow leads an expedition up the Congo River, only to find everything is not as it seems. This haunting and mysterious story takes him into the unbearable core of the jungle. The novel also explores tradeRead MoreSymbolism In Joseph Conrads Heart Of Darkness805 Words   |  4 PagesJoseph Conrad’s novella, Heart of Darkness, contains many symbols that connect to themes within it. Heart of Darkness incorporates the symbols of light and dark to develop the idea that society and characters, like Kurtz, contribute to the darkness of their society. Conrad’s different observations of the effect that nature can have on the characters and society within the novel, primarily focus on how something light and desirable can prove to bring out the ugliest aspects of humanity or cause significantRead MoreEssay on Joseph Conrads Heart of Darkness1414 Words   |  6 Pagesleader of a community who has this type of unchecked power and influence with a happy ending. Perhaps the greatest story ever written about good vs. evil, madness, abuse of power along with influence, and nature just might be Heart of Darkness. Heart of Da rkness, written by Joseph Conrad tells the story of an agent named Marlow, who experiences hellish conditions and behaviors whilst trying to rescue a man named Kurtz, who turns out to be quite a handful. Throughout this journey the moral ramificationsRead MoreEssay on Joseph Conrads Heart of Darkness1276 Words   |  6 PagesIn the present era of decolonization, Joseph Conrad’s Heart of Darkness presents one of fictions strongest accounts of British imperialism. Conrad’s attitude towards imperialism and race has been the subject of much literary and historical debate. Many literary critics view Conrad as accepting blindly the arrogant attitude of the white male European and condemn Conrad to be a racist and imperialists. The other side vehemently defends Conrad, perceiving the novel to be an attack on imperialism andRead More Use of Light and Darkness in Joseph Conrads Heart of Darkness 1504 Words   |  7 PagesUse of Light and Darkness in Joseph Conrads Heart of Darkness  Ã‚      Joseph Conrads Heart of Darkness contrasts light and darkness, to represent the civilized and uncivilized sides of the world. Conrad uses light to represent the civilized side of humanity while contrasting the dark with the uncivilized and savage. Throughout the thematic stages of the novel, that is the Thames river London, the companys office in Belgium, the journey to the heart of darkness and the conclusion, light andRead MoreDarkness and Evil Illustrated in Joseph Conrad’s Heart of Darkness1382 Words   |  6 Pagesindicating future misfortune; ominous. Bad or blameworthy by report; infamous. Characterized by anger or spite; malicious. The definition of evil, a term used very cautiously in modern society, is very diverse among different people. In Joseph Conrad’s Heart of Darkness, the term evil is articulated through several ways mainly four characters: the cruelty within the people of the Belgian Congo, main mystery of Kurtz, the setting upon which the character s reside, and the atmosphere in which the BelgianRead MoreThoughts Of Imperialism In Joseph Conrads Heart Of Darkness911 Words   |  4 PagesHeart of Darkness, what does it really mean, what can it signify? For all it matters, it has no meaning, but is just a phrase. By applying the following schools of theory, psychoanalysis, over analyzing texts, cultural studies which portray how readers consume the text and postcolonial which analyzes the â€Å"losers† perspective it helps to depict the novella of Heart Darkness. By using the schools of theory, it will analyze a multitude of perspective relating to the novella’s theme of imperialism disastrousRead MoreCorruption Of Imperialism In Joseph Conrads Heart Of Darkness1473 Words   |  6 Pagessome individuals may maintain their integrity in corrupt situations, and therefore not become corrupt themselves. Heart of Darkness by Joseph Conrad relates to both the idea that an individual can become corrupt in a corrupt envi ronment, and that some individuals can uphold their integrity in a corrupt situation. Both of these reactions can be seen in the main characters of Heart of Darkness, Kurtz and Marlow, in Kurtz’ becoming corrupt due to imperialism in the Congo, while still upholding some integrityRead More The Soul of Darkness in Joseph Conrads Heart of Darkness Essay1053 Words   |  5 PagesHeart of Darkness: The Soul of Darkness      Ã‚  Ã‚  Ã‚   Heart of Darkness The name itself implies a sense of unknown evil, and invokes thoughts of secrecy and mystery. Written by Joseph Conrad in 1902, Heart of Darkness tells of a physical journey down the Congo during its era of Imperialism, yet also of a mental sojourn into the core of insanity. It also paints paradoxes of seemingly clear concepts and states, such as the mental condition of central character Kurtz, an enigmatic ivory trader deepRead More Importance of the Natives in Joseph Conrads Heart of Darkness1309 Words   |  6 PagesThe Importance of the Natives in Heart Of Darkness       Conrad has been accused of racism because of the way he portrays the natives in his novel, Heart of Darkness. It has been argued that the natives cannot be an essential part of Heart of Darkness due to the manner in which they are depicted.   However, a careful reading reveals that the story would be incomplete without the natives. Marlow develops a relationship with one of the natives - perhaps the first time in his life that Marlow creates

Buss1001 Free Essays

3/11/2012 BUSS1001 Understanding Business Week 2: What is Business? Associate Professor Philip Seltsikas Associate Dean (Undergraduate) THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL Preview of today’s lecture †ºWhat is Business? – Narrow view – More complex view †ºAssessment 1 2 What is business? The narrow view †ºÃ¢â‚¬ËœAny activity that seeks to provide goods and services to others while operating at a profit’ (Nickels, McHugh and M H h 2010 p. G 14) d McHugh 2010, G-14). 3 1 http://images. We will write a custom essay sample on Buss1001 or any similar topic only for you Order Now google. com/imgres? q=henry+fayolhl=engbv=2tbm=ischtbnid=L07_nJsWisbAAM:imgrefurl=http://mariaavilla 4zKAcE9kMw=131h=173ei=rrUvTvP0BJGmizar. logspot. com/2008/09/henry-fayol-vs-max-weber. htmldocid=gigzs4 sAOJ9Lkdzoom=1iact=hcvpx=287vpy=150dur=2276hovh=138h hovw=104tx=81ty=75page=1tbnh=128tbnw=88 start=0ndsp=35ved=1t:429,r:1,s:0biw=1429bih=723 Total returns on assets must exceed cost of capital required to finance assets http://en. wikipedia. org/wiki/Max_Weber http://en. wikipedia. org/wiki/Scientific_management Reinvestment Returns Reinvestment Returns Assets Debt Equity The Value Creation Equation A ‘model’ of all businesses Assets †º 1841-1925 Henry Fayol Founder of Classical Management Theory 1856 – 1915 Frederick Taylor Developed ‘scientific management’ †º 1864 – 1920 Max Weber Studied organizational bureaucracy Fayol, Weber, and Taylor All capital is a costly resource Debt Equity 3/11/2012 2 3/11/2012 What doesn’t this model show us? WHAT? Organizational building blocks †º †º †º †º Mission, Vision, Goal, Purpose Strategy Collection of assets Configuration of Assets – into a structure (s) – to enact business processes Management (decision making control) – using structure – using policies procedures – using rewards punishments DON’T NORMALLY SEE DON’T NORMALLY SEE †º Where did these companies come from? WE SEE SOME OF THESE or ASPECTS OF THEM M 3 3/11/2012 Someone is at the controls – Keeping it running and navigating the environment 10 What is a BUSINESS? †º ‘Structure’ – multiple meanings †º This is ‘part of’ understanding Business Structure †º Organisational Structure will help us understand: ‘What is a Business’? 11 Dimensions of Organizational Structure †º †º †º †º †º †º Job specialization Departmentalization Span of control Chain of Command (c. f. hierarchy) Line functions and staff functions (front office/back office) Power and authority †º †º Divisionalization Centralization / Decentralization 4 3/11/2012 Organization Chart CEO CFO CIO COO Marketing Director IT Manager Sales Director Production Manager Marketing group A Marketing group B IT department Sales region A Sales region B Plant workers French Raven 1959 5 bases of organizational power †º Coercive Power †º Reward Power http://www. carrollcoaching. com/coaching †º Legitimate Power †º Referent Power †º Expert Power Functional Organization Measures of Success? †º Profit †º Market Share †º KPIs (key performance indicators) 5 3/11/2012 Inside and Outside Perspectives †º Organisations are subject to external forces but may also influence the operation and effect of those same forces. Key aspects of the capacity of organisations to effectively shape their own destiny include the decisions that they make about: k b t ? Strategy ? Structure; and BUSS1001 Understanding Business ? Behaviour BUSS1002 The Business Environment Business: key player in society †¢ Is a major change agent †¢ Has the potentia l to be a ‘force for good’ g prosperity †¢ Drives growth and p p y Society †¢ Impacts on business †¢ Is constantly changing and so, must business change †¢ Affects what businesses do and how they do it What is business? A broader perspective Transformation of inputs into outputs to produce goods and services that meet needs and wants in the society [adapted from Wetherly and Otter 2011] For-profit businesses Private P i t sector t Types of business activity Public sector Non-profit organisations Government organisations 18 6 3/11/2012 Purpose of a ‘For-profit’ business organisation †ºMaximising returns on debt and equity †ºThis is achieved through sustainable competitive titi advantage 19 Sustainable competitive advantage †ºOutperforming your competitors in the long run †ºHow is this done? 20 Next week What? Why? Strategy 21 How to cite Buss1001, Essay examples

Blaxploitation Essay Research Paper The Emergence of free essay sample

Blaxploitation Essay, Research Paper The Emergence of ColourIn today? s culturally diverse, politically right society, it is difficult to believe that at one clip racism was non merely accepted as the norm, but enjoyed for its amusement value. Persons of African descent in North America today take the big, diverse pool of chances offered by the movie industry for granted. Much like Canadian theatre nevertheless, there was a clip when a black adult male in any function, be it servant or break ones back, was virtually unheard of. It took the blaxpliotation movies of the early 19 1970ss to alter the stereotyped word picture of Black people in American Cinema, as it took The Farm Story, performed by a little troop of Canadian histrions, to make a Canadian theater industry. To be more specific, it took the release of Melvin Van Peebles, Sweet Sweetback? s Baadasssss Song, in 1971, to alter the tradition position of Black people in American movie. We will write a custom essay sample on Blaxploitation Essay Research Paper The Emergence of or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? Porter? s Tom was the first in a long line of socially acceptable Good Negro characters. Always as Toms are chased, harassed, hounded, flogged, enslaved, and insulted, they keep the religion, n? er bend against their massas, and remain hearty, submissive, stoic, generous, selfless, and oh-so-very kind. ? ( Bogle,4 ) The early soundless period of film introduced five basic originals for Black characters: the Tom, the Coon, the Tragic Mulatto, the Mammy, and eventually, the Brutal Black Buck. America? s foremost Black character found manifestation as the aforesaid Uncle Tom in Edwin S. Porter? s, Uncle Tom? s Cabin, which was released in 1903. ? The paradox was that in actuality Tom wasn? t Black at all. Alternatively he was portrayed by a nameless, somewhat fleshy histrion made up in blackface. ? ( Boggle, 4 ) This was a common pattern developed by the theatre, and carried over, as were many of the moving techniques, to silent movie. Tom? s presence, and the visual aspect of the fou r Black originals which were to follow, served the same intent: ? to entertain by emphasizing negro inferiority. ? ( Boggle, 4 ) Although holding no positive consequence on the position of Black people in America socially, the tom character opened the door for Black histrions in film. Sam Lucas became the first black adult male to be cast in a prima function as a Tom, and in 1927, Universal Pictures signed James B. Lowe, a fine-looking black histrion, for the lead function in the Universal Pictures production of Uncle Tom? s Cabin. Lowe was chosen to play the portion because movie manager Harry Pollard, a former blackface histrion, believed he? tantrum in with the realistic demands of the times? ( Bogle, 6 ) Tom was to be followed by the coon, although he remained the cinematic Black character favourite. Where Tom was an adorable character, the coon provided audiences an object of amusement. Two discrepancies of the coon shortly emerged: the piccaninny and the uncle ramus. ( Bogle, 7 ) The Pickanny was the first coon type to look in film. ? By and large, he was a harmless, small crazy creative activity whose eyes popped, whose hair stood on terminal with the least exhilaration, and whose jokes were pleasant and diverting. ? ( Bogle, 7 ) The Pickaninny provided audiences with an amusive recreation, and shortly found his manner into the Black Marias of the mass audience. Following to debut was the pure coon, ? a good-for-nothing nigga? , whose undependable, brainsick, lazy nature was good for nil but feeding and doing problem. This character found its pinnacle of success in Rastus, a good-for-naught Black featured in a series of movies released between 1910 and 1911. The concluding coon brother would emerge as the tidal bore to delight metaphoric cousin to the Tom. Quaint, and na? ve, the Uncle Ramus character distinguished himself through his amusing philosophizing. ( Bogle,8 ) In general, the cinematic coon was used to bespeak the Black adult male? s contentment with his submissive place in society. Besides emerging around this clip period is the tragic mulatto: a negro visible radiation plenty to go through for white, who must contend against the negro contamination to either rise above his coloring material, or autumn victim to it. Mammy, a character closely related to the amusing coon, was the following to emerge. Headstrong and copiously female, Mammy debuted around 1914. The Mammy function would be perfected by Hattie McDaniel in the 1930? s. From the mammy functions emerged the Aunt Jemima, a male or female character who had a spot more tact and were, for the most portion, Sweet and congenial. The concluding original emerged in D.W. Griffith? s The Birth of a Nation ( 1915 ) . Picturing life before and after the civil war, all four originals are present in this movie. It depicts recreant Blacks who overpowe r the charitable, white Southerners and leave on a way of lechery, coarseness and offense. The ultimate end of these wild beast-men is sexual laterality of the pure, guiltless white adult females. At the movies decision, the white work forces of the? unseeable imperium? drive in to salvage the twenty-four hours and reconstruct white domination in the South. Proudly know aparting, D. W. Griffith, touted as one of the fore-fathers of film, uses his movie command to demo audiences what happens when? slaves get overweening? . The five originals would govern in black film for the following 50 old ages. Although Black movies did emerge, it was for the most portion produced by white production companies for a black audiences. Black Independent production companies such as the Ebony Motion Picture Company began to emerge in the 20? s, but the stereotypes and capable affair stayed the same. A common subject of societal mounting, the ultimate end of the Black being suburban life, ruling Black theaters. ( Cham, 20 ) Throughout the 30? s and 40? s the mobster movies rose to the bow, normally picturing gun-totting, slick-talking Blacks, entent on doing it large. Despite the presence of Black independent film makers such as George Randall, African American issues were basically ignored. The 50? s and 60? s brought societal agitation and the Civil Rights Movement brought a demand for movies with a stronger message. The originals of the 20? s and mid-thirtiess were no longer acceptable, and the few Hollywood? race movies? ( which normally starred Sidney Poitier ) , were no longer adequate. ? Hollywood was still unable to spot or picture the full spectrum of Black American life and culture. ? ( Cham, 21 ) In 1971, Black movie experienced an epiphany. It came in the signifier of a low-budget, severely made Gallic movie by the name of Sweet Sweetback? s Baadasssss Song. It was created about wholly by one Black man- Melvin Van Peebles. This marked a extremist alteration in Black film. ? In 1971, Melvin new wave Peebles dropped a bomb. Sweet Sweetback? s Baadasssss Song was non polite. It raged, it screamed, it provoked. It? s echos were felt throughout the state. In the Black community it was both hailed and denounced for it? s sexual rawness, its butch hero, and its word picture of the community as downpressed and in demand of rescue. ? ( Diawara, 118 ) Van Peebles movie sparked an detonation of what would go known as blaxploitation movies. What Sweet Sweetback Baadassss Song did was interpret Black Stereotypes otherwise. He, and other Black managers of the clip, took the Black Buck, Coon, and Mammy stereotypes of the epoch before and modernized them. ? Mammy? lost weight and grew an Afro, going the ultra-stylish prima donna which was personified best by actress Pam Grier. The Black Buck emerged dominant, ready to contend his historical oppressors. Blaxploitation movies acted as a cleaning procedure, through which black movies were finally able to accurately picture the African American experience. Directors such as Spike Lee and Jon Singleton were able to make? race movies? which confronted the serious urban issues of the clip, without utilizing old stereotypes. It is of import to observe, nevertheless, that Sweet Sweetback is non considered a blaxpoitation movie, as it is excessively artistic to be considered such. Rather, Melvin Van Peebles foremost movie was the accelerator for the cleaning blast. ? The Farm narrative? marked a point in time- before it there was no Canadian individuality in theater, after it there was. In the same manner, Melvin Van Peebles? film marked the minute when African Americans reclaimed their individuality. They were no longer content with the cinematic functions offered to them, and so they began to make their ain. Although blaxploitation movies were subsequently commercialized, their purpose and consequence stayed consistent, and have created the ethno-conscious film industry we find today. Bogle, Donald. Toms, Coons, Mulattoes, Mammies, and Bucks. New York: Viking Press, 1973.Cham, Mbye B. Blackframes. Cambridge: The Mit Press, 1988.Cripps, Thomas. Making Movies Black. New York: Oxford University Press, 1993. Diawara, Manthia. Black American Cinema. New York: Routledge, 1993. Lead, Daniel J. From Sambo to Superspade. Boston: Houghton Mifflin Company, 1976.Morton, Jim. Am I Black Enough for You? Blaxploitation. 20 Sept. 1998. 22 Nov. 1998. Patterson, Lindsay. Black Films and Film-Makers. New York: Dodd, Mead A ; Company, 1975.Sampson, Henry T. Blacks in Black and White: A Source Book on Black Films. New Jersey: The Scarecrow Press Inc. , 1977.

The Tata Simulation

Introduction To sustain product value and market presence, business executives develop strategic market decisions using different financial models (Chang Weng, 2012). Using Tata simulation, Quasar’s executives can develop a successful marketing strategy. The simulation game provided real experiments in various market structures. Thus, the simulation game will improve a firm’s market decision.Advertising We will write a custom assessment sample on The Tata Simulation specifically for you for only $16.05 $11/page Learn More The interactive simulation game provides business insight in a market environment (Chang Weng, 2012). As a result, business investors can understand market trends in a monopolistic, oligopolistic, and perfect market structures (Dibb, 2002). The simulation game influences product demand and increases profit. As a result, Quasar can improve its competitive advantage using simulation games. Monopoly We will consider various market structures to understand the importance of the simulation exercise. The features of monopoly market include homogenous products, market dominance, and price regime. As a result, the features of monopoly market influence product demand. Let us consider the price regime of $2500 to increase market profit to $1.29 billion. Thus, at the point of intersection, the marginal cost of the product equals the revenue. If the company’s investors want to maximize profits through expansion, advertisement budgets must be approved (Jedidi, Mela, Gupta, 1999). As a result, annual budget for advertisements will increase by 200%. By calculation, 7.7 million units of the products will generate the anticipated revenue. The increase in the cost of advertisements will influence product demand. In the second scenario, we discussed the effects of the production process on demand. Thus, an efficient production process will increase the daily production rate. As a result, we will increase prof it if we produce 9.4 million units at $2200 (Rothaermel, 2012). The simulation game revealed that advertising is an effective marketing strategy. Thus, marketing trends determine the change in strategy and production. From the above scenario, we can deduce that advertisements create product awareness better than other marketing factors. Thus, product dynamics can be improved through advertisements (Porter, 2012, 2013). However, the firm’s production process can be upgraded in two ways. First, we could increase production inputs such as equipment and raw materials. For example, upgrading production plant from manual to digital would improve the production capacity of the organization.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, more products will be produced to generate profit. Second, we could upgrade employee’s efficiency to reduce waste (Chang Weng, 2012). Th us, employee training will increase the efficiency of the production department. Oligopoly We will analyze the importance of the simulation exercise in the oligopoly market structure. The market structure faces similar products and competitive price regime. As a result, must protect its stock value to increase demand. Thus, lowering the price of a substitute product, the company will pull more customers to increase profits. Product differentiation can be achieved through cost leadership. Thus, cost leadership is a factor that causes barriers for new entrants. Previous studies revealed that customer’s value influenced the demand for a particular product. Thus, we can alter the demand for a particular product using similar market principle. For example, customer feedback can be used to access the quality of the product or service. However, a decline in customer relation will affect the firm’s competitive advantage. The oligopoly market structure has substituted products that decrease the comparative advantage of an organization. Thus, price review and product quality will improve the competitive advantage of the firm. The simulation game provides valuable information for profit maximization. Consequently, customer satisfaction can be improved using cost leadership strategy and service feedback. Perfect competition A perfect market structure requires the strategic alliance. As a result, a firm will lose its comparative advantage if the demand decreases. Thus, strategic investment is a major factor that influences profit maximization (Kotler Keller, 2009). In a perfect market, the cost of advertisements does not affect demand. Thus, customer value and satisfaction will improve product demand (Noble Kumar, 2008). The features of the perfect market structure include homogenous product, new entrants, zero investments, and market dynamics. As a result, price differentiation will not affect product demand. The simulation exercise revealed that effective operations, motivation, customer relationship, corporate citizenship, and good business ethics improve the value of a firm’s product. As a result, consumers know the market trends and environment. In a perfect market structure, customers control the demand for a particular product or service. Thus, executives can improve customer relations to generate profit. Customer management must be upgraded to reflect market trends. A satisfied client will return for the same product or service.Advertising We will write a custom assessment sample on The Tata Simulation specifically for you for only $16.05 $11/page Learn More Conclusion The simulation exercise exemplifies the benefits of strategic market information (Grant, 1991). Thus, profit maximization depends on the marketing strategy. Business executives can formulate the marketing stagy using strategic simulation exercises. Thus, strategic marketing and operations determine the competitive advantage o f an organization (Grant, 1991). The simulation game revealed the importance of business strategies, and product value. From the analysis, we revealed that alliance, system upgrade, customer value, brand value, product differentiation, and price regime influences profit maximization. Consequently, company executives must upgrade their infrastructure to align with market trends. References Chang, W. Weng, S. (2012). Revisiting customer value by forecasting e-service usage. Journal of Computer Information Systems, 21(1), 41-49. Dibb, S. (2002). Marketing planning best practice. The Marketing Review Journal, 2(1), 441-450. Grant, M. (1991). The resource based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 122-345. Jedidi, K., Mela, F., Gupta, S. (1999). Managing advertising and promotion for long-run profitability. Marketing Science Journal, 18(1), 1-22. Kotler, P. Keller, L. (2009). A framework for marketing management ( 4th ed.). Upper Saddler, NJ: Pearson Education.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Noble, H. Kumar, M. (2008). Using product design strategically to create deeper consumer connections. Business Horizons, 51(2), 441-450. Porter, M. (2012). The five competitive forces that shape strategy: In HBR’s 10 must reads on strategy. Economics Journal, 7(1), 537-560 Porter, M. (2013). The five competitive forces that shape strategy. Cambridge, USA: Harvard Business Publishing Video. Rothaermel, F. (2012). Strategic management concepts. Irwin, USA: McGraw-Hill. This assessment on The Tata Simulation was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

6 Quick and Easy Tips for Proofreading

6 Quick and Easy Tips for Proofreading 6 Quick and Easy Tips for Proofreading Us professional proofreaders are a mysterious breed; a clan of brooding grammar obsessives and spelling pedants, forever clinging on to our red correction pens and shouting verbose slogans about not splitting infinitives. Needless to say, this slavish devotion to typographical accuracy is why we’re so good at spotting mistakes that other people miss. Don’t worry, though, you don’t have to be quite so enamored with editorial excellence to proofread your own writing. To help out, we’ve prepared six quick tips for proofreading that anyone can use. 6 Tips for Proofreading Proofreading Tip #1 – Plan for Your Proofreading! The biggest mistake people make when proofreading is not allowing enough time. Spotting errors in your work requires patience and care, so you need to make sure you set aside time to go back over everything before the deadline for your paper. Proofreading Tip #2 – Vary Your Reading Style Proofreading demands slow and careful reading. The best way to do this is often to print out your work and read it on paper rather than on a computer screen, which gives you â€Å"fresh eyes† and helps make errors stand out. Alternatives include reading out loud, reading backwards (i.e., starting at the end of your paper) and even reading upside down! Proofreading Tip #3 – Use Computers Wisely†¦ Although printing your work out can aid proofreading, your computer also has a few tricks up its plastic sleeves. Spellcheckers, for example, can be invaluable. The â€Å"Find† function in Microsoft Word is a great time saver if you spot a repeated error, too, as it lets you quickly check for additional instances of the same kind. Proofreading Tip #4 – †¦But Look Out for Homonyms! The downside of computer spellcheckers is that they’ll miss erroneous homophones: i.e., words that sound the same as other words, so aren’t spelling mistakes, but are still not the word you intended. Computers can also struggle with acronyms and proper nouns, so be especially careful to double check these. Proofreading Tip #5 – Check Your References Referencing is often where errors creep into otherwise excellent academic papers, so make sure that you check your citations before submitting. The best way to do this is to compare your citations against a style guide provided by your college. Using a citation generator can help too. Proofreading Tip #6 – Stay Fresh! The last of our quick tips for proofreading is to stay fresh! Since concentration is vital to effective proofreading, it’s important to take a break now and then. It can even be worth taking a day away from your paper before you start proofreading. The first step to good proofreading, then, is sometimes to do something else entirely!

The Little Prince Essay Example | Topics and Well Written Essays - 750 words

The Little Prince - Essay Example Moreover, the paper aims to evaluate how this particular theme works in our lives. The Little Prince explains how material things make a difference in people’s views and attitudes. In Chapter IV of the novel, it was observed that the Turkish astronomer was ignored despite of presenting his discovery of Asteroid B 612 for the fact that he wore traditional Turkish dress. However, the same person is given a lot of importance and appraisal when he presents his discovery in the European dressing. The narrow-minded and materialistic people accepted the success only when the astronomer followed their limited approach of measuring the success i.e. by appearance, dressing and presentation. This theme of the novel really applies to our lives these days. People argue about equality, rights and equal opportunities, still they lack far behind what is required. The narrow-mindedness of many people is still a hurdle for most of the women to progress. The materialistic approach still limits people from viewing the reality behind the faces. Money-oriented people are still w elcomed and respected regardless of their deeds and wrongful acts. The novel accuses adults for being narrow-minded, materialist, cold, selfish, mean and unimaginative. The writer clearly distinguishes between the views of children and adults about the world in the 1st chapter. Author characterizes children as true, honest, innocent, lively and imaginative creatures who do not give importance to how things look and what benefits them. As the story begins, the writer starts criticizing adults for being unimaginative and materialists who ignore the beauty of life and world for the sake of money, status, power, fame etc. This indirect criticism can be observed when the writer explains how unimaginative grownups are to observe his Drawing Number One which represented a boa constrictor eating an elephant, like anything except a hat. The story goes on and the

The Film named The Official Story is about Terror in Argentina in the Essay

The Film named The Official Story is about Terror in Argentina in the 1980s - Essay Example The movie begins in a set up of a family. The wife (Alicia) being a History teacher and the husband a wealthy businessman. The family had adopted a young girl named Analia Castro (Gaby) (Roger Ebert, 1985). A time comes that Alicia starts thinking of Gaby’s real parents. She had been frequently warned about it by her husband. The husband was fully aware of the whole story of adoption but was ignorant about it. Alicia starts a research after a friend returns from exile. She ends up knowing the grandmother to Gaby; Chela Ruiz (Sara). The grandmother explains the history of the child and how the parents disappeared. The plot of the movie suggests that Sara may not be the real grandmother and the real parents may be unknown. The movie ends with a family conflict because Alicia insists on tracing the parents of the girl (Roger Ebert, 1985). The film won many awards despite it being directed by a young director aged 39. This was the first move directed by Luis Puenzo. Reports from analysts’ state that the movie has a good flow and plot as well. The name of the movie has some criticism too. The name is Official Story, yet it has many painful narrations (Roger Ebert, 1985). Terror is the main theme in the movie. Massive killings took place as a result of political differences and this caused massive killings and suffering. Many were rendered orphans, Gaby being an ideal example. It also led to family conflicts such as what we see in the

Chronic physical health problem Essay Example | Topics and Well Written Essays - 250 words

Chronic physical health problem - Essay Example The major considerations in primary prevention of health problems include applying efforts to prevent diseases before they occur and adoption of measures to protect ourselves and others from unhygienic lifestyle. Nursing community can be involved in primary prevention by raising awareness among the patients about healthy lifestyle and strengthening their abilities to cope with physical and environmental stresses. Secondary prevention revolves around detecting early symptoms, taking steps to shorten the pathological process, and restoring the normal patient’s normal state of life. Nursing community can get involved in this by being responsible enough to keep the record of all the laboratory investigations so that early symptoms could be identified. Tertiary phase of prevention is primarily based on making efforts to raise the functioning level of patients once the disease passes into irreversible phase. Nursing staff can play its role here by utilizing the clinical knowledge so that awareness could be raised among patients about how they can maintain their lifestyle within the constraints of the disability (Lundy & Janes, 2009, p.

A Study On Being John Malkovich English Language Essay

A Study On Being John Malkovich English Language Essay In the movie Being John Malkovich Charlie Kaufman uses puppetry as a metaphor for not being in control of your life. Discuss how he does this with close reference to the film Charlie Kaufman uses puppetry as a metaphor for not being in control of your own life in many characters. Craig first uses physical puppetry to act out events that would not happen in real life, thus regaining control of his life. He later uses Malkovich as his puppet, although this does not help him gain control, it makes it worse. Kaufman demonstrates many layers of puppetry, showing how people can be controlled by other people, making them puppets. Craig uses puppetry as an attempt to regain control of his life. Craig is in love with Maxine, but she is not romantically interested in him. Craig: I like you, I dont know what it is exactly Maxine: My tits? Craig: No, no, its like your energy or your attitude or the way you carry yourself or† Maxine: Christ youre not a fag are you? (Kaufman, page 27) He creates a puppet in absolute likeness of Maxine, and acts out his fantasises with the puppets of him and her, making them kiss and have a passionate conversation. Craig as Maxine: Would you like to be inside my skin Craig? Think what I think? Feel what I feel? Craig as Craig: More than anything Maxine Craig as Maxine: Its good in here Craig, better than your wildest dreams (Kaufman, page 30-31) This shows that because Craig cannot control the situation involving himself and Maxine in real life, he controls it by using puppets. He uses puppets to embody himself and Maxine and achieve what he desires. At the beginning of the movie Craig remarks that â€Å"The great Mantini doesnt need a job† (Kaufman, page 2) in response to Lotte asking him why he wont get a job. Craig is desperate to be a famous puppeteer, like Mantini, but in his own life he cannot achieve or control this. He uses Malkovich to become famous, embodying him and using his fame to his own advantage. Craig: Its sort of like being a puppeteer. I like that about it. Maxine: No one would ever have to know its not him. Craig: And I could use his existing notoriety to launch my own puppeteering career! (Kaufman, page 88) Put simply, Craig uses puppetry to control his career life by using Malkovich as his own puppet. In the end this doesnt work and Craigs life becomes even more out of his control. He loses Lotte and Maxine and becomes extremely unhappy. The final scene of the movie is Craig being inside Lotte and Maxines daughter Emily. He repeatedly says â€Å"look away, look away, look away† because he doesnt want to see how in control and happy Maxine and Lotte are, compared to his out of control existence. This leads on to another layer of puppetry, people controlling people. Kaufman cleverly uses many layers of puppetry as means of control. Many characters in the film are being controlled by others. Most obvious is Malkovich, everyone manipulates him. Maxine and Craig are using him as a cash cow, and everyone who ventures through the portal is using him as a puppet. Maxine: Good well sell tickets Craig: Tickets to Malkovich? Maxine: Sure, two hundred dollars a pop (Kaufman, page 36-37) Although Craig is the only one that is able to control Malkovichs actions and words, everyone who inhabits him is using him as a puppet. The people who use Malkovich in this way do so as means of controlling their lives. They are unhappy with their own lives and are attempting to improve it by ‘being someone else. Maxine: You can be John Malkovich Erroll: Thats perfect! My second choice. Ah this is wonderful. Too good to be true! You see Im a sad man. Sad and fat and alone. (Kaufman, page 54) This demonstrates that the people inhabiting Malkovich are attempting to regain control of their lives through puppetry. They do this because they are vulnerable and Maxine manipulates them through this. Maxine controls many characters in the film. She regularly controls Craig, even though she doesnt try hard to do it. Craig and Lotte are both in love with Maxine, they are being puppeteered by their feelings for her. When they both realise this they begin to fight and this results in Craig locking Lotte in a cage. Lotte screams â€Å"Help! Hes locking me in a cage!† (Kaufman, page 63) because Craig locks her in Elijahs cage so that he can see Maxine. This would never have happened if Maxine hadnt been controlling Lotte and Craig. Craig: Thats true. Oh God Lotte what have I become? My wife in a cage with a monkey. A gun in my hand. Betrayal in my heart. (Kaufman, page 77) Puppetry also exists on a larger scale in this movie. Many characters in this movie feel that their lives are not in their control, but by whose standards is this? Society dictates that people must have jobs, happy relationships and success. Yet in this movie, no-one seems to have any of these. No-one knows who Malkovich is, although he is supposed to be a famous actor. Cabbie: Say arnt you that actor guy? Malkovich: Yeah. Cabbie: John Makel .. Mapplethorpe? (Kaufman, page 33) This shows that even though society wants to be rich and famous, people dont even recognise you on the street. Craig and Lotte have a bad relationship and both fall in love with Maxine. This is in direct contrast with societys views on having a good relationship. Craig: Hmmmm Lotte: Some sort of childhood trauma she thinks Craig: Hmmmm (Kaufman, page 17) The characters in the movie are not being puppeteered by societys standards, although they should be. They are being puppeteered by each other. In the movie Being John Malkovich, puppetry is a strong element and the characters use it for their own personal reasons. Craig uses puppetry because he feels his life is out of control and he is trying to regain that control, in the end this is unsuccessful and his life is more out of control than it was at the beginning. Maxine uses puppetry indirectly, controlling Craig for her own gain. And of course, everyone uses Malkovich as a puppet, the public because they are vulnerable and want to control their lives and therefore (in their minds) improve it. Whatever the reasons for the characters using puppetry as a means of gaining control, it is obvious that Kaufman cleverly uses puppetry as a metaphor for not being in control of your own life. Bibliography: Being John Malkovich, Charlie Kaufman, 1999, New York imdb Being John Malkovich (Online) Available: http://www.imdb.com/title/tt0120601/ Accessed 23-08-2009 Psychoanalysis, film theory and the case of being John Malkovich, D Dragunoiu, (Online) Available: http://findarticles.com/p/articles/mi_hb3076/is_2_26/ai_n28890509/ Accessed 24-08-2009

Ethical Issues in e-Commerce Essay -- Business Ethics

Introduction The Internet has received a great deal of attention in the media lately due to its tremendous growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. Thes e services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks. Ethical Issues Privacy Privacy is the condition where someone personal information can not be documented and be used by others (Parent, 1983). Privacy has been and continues to be a significant issue of concern for both current and prospective electronic commerce customers. The foll... ...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors. Works Cited Stead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy: ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119.

International risk management Essay

A Letter of Credit is a document issued by a bank at the request of its customer promising to pay the exporter for the goods and services provided that the exporter provides all the documents as stated in the terms and conditions. To the exporter a letter of credit guarantees payment and reduces production risk if the buyer has a change of his order. It ensures that buyers cannot refuse to pay due to complain raised over the goods. It also provides a chance to get financing incase of delayed payment. The importer can structure their payment plan, it helps confirm the shipment of the goods, helps them reduce pre-payment, it as well ensures that the exporter delivers exactly what the importer required it also creates confidence for bigger transactions in future. A bill of exchange is a document that acts as the evidence of a debt and informs the importer to pay the exporter a certain fixed sum of money at a certain specific time. They act as a guarantee that goods of certain stated specifications have been shipped and that and that that require payment. The Export-Import Bank of United States of America helps in financing sales of goods and services by proving guarantee of working capital loans, it helps crate jobs through export of goods, the bank guarantees the repayment of loans to foreign purchasers, it also provides credit insurance for U. S. exporters against. The disadvantage of the Export-Import Bank is that for it to support the products at least 50 percent of them must be from U. S and they should not have any negative effect to the economy. It also does not offer help to importers outside U. S. In conclusion, the letter of credit, the bill of exchange and the Export-Import Bank are very important for the import-Export business to prosper not only in U. S but also any where in the world.

Anti Animal Testing of Body Shop

The Issue: Anti-Animal Testing Campaign Award: RSPCA Good Business Awards 2009 Background of the Corporation In 1976, Anita Riddick founded The Body Shop, a natural, environmentally minded cosmetics shop in England. Today, The Body Shop has over 2,400 stores in 61 countries around the world and is headquartered in Little Hampton, West Sussex, and England. In 2006, L’Oreal acquired The Body Shop for an estimated ? 652. 3 million. Anita continued to have a large amount creative control over the company until her death in 2007.Description of the issue There are millions of animals including rabbits, guinea pigs, mice and rats continue to suffer and die an agonizing death behind the companies who refuses to give up the practice for nothing more than human vanity. The body shop cares about the treatment of animals so we are continuing to take a leadership role in protecting animals and seek alternatives to animal testing. There are over 300 of The Body Shop stores in United Kingdom have launched pledge to ban animal testing on cosmetics around the world.We have a strict requirement of the human cosmetic standard which was set by the British Union for the Abolition of Vivisection (BUAV) in order to ensure the process of producing is ethical. Why do we have to against animal testing? All those animals are made to suffer and die in a variety of routine tests for cosmetics products and their ingredients. For example, repeated dose toxicity and reproductive toxicity. Rabbits or rats are force to eat or inhale cosmetics ingredients or have it rubbed onto their shaved skin every day for 90 days and are then killed.As our slogan of â€Å"Beauty with Heart†, we cannot accept this thing happen in the world. We are then in particular to influence all cosmetic industries prohibit in using animal testing for cosmetics or other ingredients that are harmful to animal. Objectives 1. Informational objectives The body shop builds a partnership with Cruelty Free Internat ional (CFI) and Leaping Bunny program which is the only standard that ensures there is no animal testing secured at any phase of product development. It is in order to create an industry-changing impact and to provide transferability to others in the cosmetic industries. 2.Attitudinal objectives The body shop builds a relationship with customers by using their powers to influence with suppliers to address and eliminate the animal testing issue. Implementation This issue is crucial to all protect animal organizations and customers. The Body Shop has carried out this campaign with CFI and we seek global ban of animals to test cosmetic. International Values and R&D Director of the Body Shop have taken the lead of a long commitment to this cause and Our Technical Compliance Team is responsible for ensuring that no ingredients we use have been tested on animals since the end of December 1990.We do support CFI to achieve a worldwide ban on animal testing. In 1996, we have already collecte d over 4-million petition signatures and delivered to the European Commission with the success of banning on animal testing for finished cosmetics products in 2004. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. Although European Union has announced the policy on banning animal testing, there is still approximately 80% of the world allows animals to be used in cruel experiments.We still need to continue supporting CFI to achieve this mission. Communication Plan Constituencies Constituent groups include: animal rights organization, animal protection groups, suppliers and their trade organizations; customers, investors, animal scientists and other academic in the animal science arena and media. We focus on one of the target – customers as the main stakeholder that would direct affect our market on cosmetic industries. The Body Shop audits regularly to ensure absolute compliance with Briti sh Union for the Abolition of Vivisection (BUAV) Humane Cosmetics Standard (HCS).We are committed to our Against Animal Testing policy as we ever were and to guarantee that one of our products are tested on animals. We communicate clearly on our policies to customers and suppliers; hope to create a bigger influence to all cosmetic users throughout the world. Responses of constituency (Source: Cruelty Free International) As the report has mentioned that we have successfully collected over 4-million petition signatures to support anti-animal testing program. Customers are more willing to put efforts to encourage this program all over the world.To show our promise to influence over 80% of the world, we raise awareness among employees and listen to our stakeholders in order to maintain, measure, monitor and report on our performance. On the other hand, we have invited volunteers to promote our message of against cosmetic testing on animal by creating a 400 people flash mob taking a stan ce in support of CFI’s campaign in June, 2012. So as to response our stakeholders, we have published our campaign on our official website, www. thebodyshop. co. uk/ . CorporationThe Body Shop believes that all animals have their value and respect; we will continue to lead the way of opposing animal testing by demonstrating the highest monitoring standards and clear customer communication. We are glad to gain trust from our customers to support our program, so we have labeled our products against animal testing to ensure the continued awareness of our customers and employees. The body shop is looking forward to build up a good relationship with customers in order to continue our mission of this issue.We also desire to use it purchasing power and influence with customers to address and eliminate the cosmetic animal testing. Our whole company will be involved in this issue especially the connection with our supplier as we need to ensure all of our products are not tested by anim als. Therefore, we will first study whether the ingredients can be bought in organic or Fair Trade form and what certification can be provided. We are now part of the leading beauty group in the world, L’Oreal but our commitment and principle of ethical have not changed.This corporation would only make us to have stronger resources to influence the whole world about this issue. Since L’Oreal is well- known for the quality of their scientific research and they have been applying that expertise to finding alternatives to animal testing for cosmetics. One particular success has been the development of a new synthetic epidermis called â€Å"Episkin†, which mimics the physiology and reaction of human skin so well that it can be used to test the effects of many chemicals.We are hopeful that this addition to the range of non-animal test will make a significant difference to overall cosmetics sector, as it has been made available to use for the whole industry. The body shop has founded over 35 years with a positive reputation thanks to all employees and customers’ encouragement. The Body Shop has been praised by customers as the British brand with the best corporate reputation, according to a new survey by brand consultancy Added Value.Despite The Body Shop’s acquisition by the global beauty group, L’Oreal, it remains a brand recognized for its ethical viewpoint, although it may need to keep abreast of changing consumer attitudes to hold onto its leadership position. Nevertheless, we always keep our good reputation to continue persuading other countries on non-animal testing. Messages The body shop has launched several events to convey the message of anti-animal testing through the media. Instance, the biggest ambitious campaign is the partnership with CFI telling the world about the cause of animal testing with facts and empathy to all people who loves beauty with heart.We are calling on governments for a ban on animal testin g for cosmetics in every country around the world by signing the pledge at our stores. We have to send a strong message to governments that cruelty-free is not just humane; it is a good way to do business too and these entire signatures by customers or people who love beauty with heart presented to relevant governments and stakeholders who can influence the introduction of a ban. We are proud to have the support of CFI and the pledges with all signatures will enable to do all we can to ensure that no animals are harmed in tests for the cosmetics industry.The body shop has expended the campaign internet to let people who are not located in our stores to give a support on this issue. Apart from the corporation with CFI, The Body Shop has also done different kind of means to promote our message such as labeling our important message â€Å"Against animal testing† on all of our products. We are in processing on holding several beauty contests to get attention from all customers on this issue. For example, we are going to launch two beauty competitions. Beauty with heart make-up competition is a competition aim at showing human’s beauty by using our The Body Shop make-up products.We want to give a message of showing our making procedures of all products are ethical without any harm to animals. Either of showing how natural and pure of our products, the importance of beauty is also one of the main points that we want to give out. Being beautiful is not only for the appearance but also the inner beauty of a person. To love myself is to firstly love others include animals; we have to understand the highest standard of beautiful is being beauty with moral and spiritual. Video education of beauty competition, we want to convey the cruel fact of animal testing on animal to all customers and also students.We have to strike a balance between beauties and ethical on business, we wish to spread our issue to our next generation; therefore video education is the m ost effective way of telling them the importance of inner beauty. This aims to structure the trustiest part of animal testing process to let people understand animal can be beautiful too if we stop killing and harming them, animal should deserve a fair treat as human being. Through the process of animal testing, we wish to educate or tell the truth of beauty to everyone around the world.The alternatives to using animals to test cosmetics These modern methods are more relevant to humans and have been found to predict human reactions better than the traditional outdated animal tests. According to the CFI, â€Å"to assess skin irritation alternatives such as Reconstituted Human Epidermis, like the skin model EPISKIN, can be used. These tests use reconstituted human skin donated from cosmetic surgery and have been shown to be more effective than the original cruel rabbit Draize skin test that they replace.Models also exist and can be used to replace cruel animal tests for eye irritatio n, the effects of skin sensitization can be predicted by looking at proteins in-vitro (in a test tube), and phototoxicity can also be assessed with a cell based test. † Furthermore, companies can prove their products are safe by utilizing established ingredients. There are, for example, almost 20,000 ingredients in the European Union’s database for which safety data is available. Evaluation Response of constituencies As noticed above, The Body Shop has already collected over 4 million signatures with estimated 275 million people a year who visit our stores.With over millions of volunteers who support us by making videos and spread our message through social networking devices such as Facebook, YouTube as well as Twitter with a vote on our issue. Corporation After being acquired by L’Oreal, a company accused of using animal testing. There was some speculation over if The Body Shop would continue to have this same standard of no animal testing, but the company seem ed to be unchanged, keeping all its values intact. Awards In October 2009, The Body Shop was awarded a ‘Lifetime Achievement Award’ by the  RSPCA (Royal Society for the Prevention of Cruelty to Animals) inBritain. They were given this honor for complying with the strict requirements of the Humane Cosmetics Standards. Result In 2004, European Union is banned the animal testing for cosmetics. Croatia and Norway have followed suit by banning animal tests for cosmetics and ingredients and in 2015 Israel will also implement a ban. We have also successfully influenced other beauty companies with the help of CFI to ban on animal testing which has shown on the appendices. Reference Unknown. (2012). Against Animal Testing. Retrieved from http://www. thebodyshop. om/values/AgainstAnimalTesting. aspx The Body Shop International plc. (2012). 2012 Annual value report. Bostrock and Pollitt Limited, London. Retrieved from http://www. thebodyshop. com/content/pdf/global-values_report . pdf Source. (2008). The Body Shop praised by consumers as brand with best reputation in Britain. Retrieved from http://www. added-value. com/source/2008/03/the-body-shop-praised-by-consumers-as-brand-with-best-reputation-in-britain/ Cruelty-Free International. (2012). Animal Tests and Alternatives. Retrieved from http://www. rueltyfreeinternational. org/en/the-issue/animal-tests-and-alternatives Tatiana Houdegbe. (2011). The Body Shop. Retrieved from http://fashionwithaheart. wordpress. com/2011/05/20/the-body-shop-csr/ Appendices Ranking of The Body Shop The online CFI Pledge The label of against animal testing on products ——————————————– [ 1 ]. 400 people took a stance against animal testing for cosmetics in support of Cruelty-Free International’s Campaign. With reference on http://www. youtube. com/watch? v=miMoU7GO2JE&feature=related

Free Essays on Lady Clare Essay

LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex... Free Essays on Lady Clare Essay Free Essays on Lady Clare Essay LADY CLARE ESSAY The Ballad ‘Lady Clare’ is about a woman finding that she is not a rich Lady, but she is in-fact a poor maid. she then goes to her fiancà © and, trusting his love for her, tells the truth. The Lady in the ballad was not rich because the real Lady Clare died while feeding from the nurse and the she swapped the child with her own. I think the nurse swapped the children for two reasons; one was to save her job and two was to give her child a better life than the she could have given her. The ballad has quite a lot of detail and you can understand the feelings of some of the characters quite well like when the nurse says to ‘‘Lay Clare’’ – â€Å"give one kiss to mother dear alas! My child I sinned for thee†- in this quote I think the nurse is saying that she knows that shi did wrong but she did it in the best interests of her child. The ballad is very well told because it goes into a lot of detail, explaining some points very well, it also gave you a clear description of lady Clare’s personality because, in the ballad although the doe had only just met Lady Clare it followed her and trusted, her this meant that she was a very caring girl. In some ways Lady Clare is a typical ballad because it : Has a leading and strong character Tells a story Set in a historical setting And this is what most ballads have. In other ways ‘Lady Clare’ is not a typical ballad in that: It has no repeating chorus It is not in song form It has no rhyming in it Tennyson makes his characters seem quite real in that he shows you their feelings and, without you even realising it, makes you create a picture of them in your mind. From the way the three characters behave in the ballad we find that Lady Clare and Lord Ronald are from quite rich or well- off backgrounds, but the nurse on the other hand is from a poor background. The characters show their feelings fir one another quite well- for ex...

People's Health as the Most Important Think in Their Life Essay - 1

People's Health as the Most Important Think in Their Life - Essay Example Life is not all about living and breathing only; it is rather about doing something, leaving at least some imprint in the lives of other people and making a difference. In other words, it is the accomplishments, even minor ones, which are important and meaningful when it comes to defining what one has reached in life. I have always felt that my mission in life is helping other people. Perhaps, like any other person, at first, I did not know what exactly I should do so that my mission is fully accomplished. With the course of time, as I learnt more about the world and my place in it, the picture started taking shape. As a result, today I am going to apply as a transfer student to Tufts University to get a major degree in biology and then hopefully join a medical school there and accomplish my degree as a doctor. Being a doctor means helping people to deal with the most important thing in their lives, which is their health. However, I see myself not in a clinic in my own consulting roo m but rather working and trying hard to lend a helping hand to people who face harsh problems they cannot overcome on their own, such as Ebola virus epidemic in Africa. Coming to the rescue to those who suffer from dramatic war wounds in the Middle East is the task I have set for myself as well. Although nobody can predict what will happen in the future, and I am not an exception from this rule of life, I hope my efforts will not be barren and I will find a place in the world so that I can really make a difference.

Number Our Days Barbara Myerhoff Essay Example | Topics and Well Written Essays - 750 words

Number Our Days Barbara Myerhoff - Essay Example Her study consists of an ethnographic view of aging in one segment of American society. She shows how these people address issues of aging that all people must eventually face. The group Meyerhof studied was primarily made up of Eastern European Jews that immigrated to the United States prior to the Holocaust. They spoke mostly Yiddish and Hebrew but also could speak English. The group consisted of many elderly struggling to hang on to their independence. The Senior Center provided the support needed for some to remain independent. They ate kosher hot meals at the center and met with friends to discuss whatever caught their interest at the time. The center provided a gathering and socialization point for the group. The elderly Jewish population studied may have been functioning based upon 'activity theory'. They were happy so long as they remained active and independent. 'Activity Theory' (Havighurst and Friedman) predicts that the elderly are satisfied with life when they hang on to their adult roles in life. The theory also predicts that the most active people are the most satisfied people. According to 'activity theory' to maintain health the elderly need to be actively involved in adult activities of living life, should eat their meals together as a community, and should stay away from activities that would make one lonely. The activities that are included don't necessarily mean that the elderly need to be with other people all the time but that they remain actively taking care of themselves by shopping, keeping appointments, and doing other self-care activities that any adult would be expected to do. In her book Meyerhof described how two elderly women walked slowly along balancing so as not to fall. A fall for them would most probably result in a broken hip and their being shipped off to an old folk's home. Their loss of independence would mean the loss of their satisfaction with life. Removal from their little society in Venice Beach would have been devastating to anyone in this group. The group studied no longer actively contributed to greater society but added considerably to the group they were a part of. They looked forward to their daily interactions with other group members. A view of where these people fit into greater society would show them as disengaging from one role and undertaking another. Meyerhof was interested in how these older folks survived. What was it that kept them going Heschel gave his answer as ""I'll tell you how I survive, but you won't like it....The word is 'pain.' Pain is the avenue to getting a soul, getting quality from yourself. This is how you get a life that's really on the essence." He went on to describe how when you are in the business of living you take pain and ignore it. ""So when the pain comes, I am patient. I shut up, active silence; I bear it... ". He went on further to explain to Meyerhof how acceptance of pain rather than medicating oneself (with a tranquilizer) was living. It was his decision to put pain in perspective and get on with the business of living. One of Meyerhof's great discoveries was that rituals or traditions played a big part in surviving day to day and

Lean On Me Assessment Essay Example | Topics and Well Written Essays - 250 words

Lean On Me Assessment - Essay Example He is very strict and he believes a lot in the value of discipline. In a way he acted like a dictator in the school. His leadership style worked well with the students, but it got him into trouble with the teachers because he did not show mutual respect. The teachers were not the enemy they are a part of the solution to fix the problems at the school. I would describe Mr. Clark’s organizational interventions as one sided. He controlled the interventions by imposing his authority into others. Due to the major problems the school faced Mr. Clark was the right person for the job. He made sure he resolved problems by imposing strict measures. Mr. Clark’s interventions brought clarity and changes to the school. He was a leader that got involved in every aspect of the school including students, teachers and parents. The students at this school needed the discipline. His style got him into trouble with the teachers because it seemed he did not respect their work. An example of a wrong decision by Mr. Clark was firing the music teacher for standing up to him. As the principal Mr. Clark had legitimate power over the teachers. Legitimate power is formal authority that can be used to control other people (Schermerhorn, Hunt, Osborn, 2003). Mr. Clark was too tough on the teachers and he was not accepting their input. As time passed in the story of the movie Mr. Clark started to change his ways and he began to cooperate with the teachers in order to make the school a better place for

Effects Of Climate Change Essay Example for Free

Effects Of Climate Change Essay Climate change may result in regional changes in the weather, which will be more obvious if the weather were compared from one decade to another, and not on a daily basis. However, scientists have hypothesized that when the temperature of the surface of the earth has reached a highly critical level, such high temperature will cause severe and drastic changes to the atmosphere, affecting the oceans and will severely alter the weather patterns in a matter of years. Changes in the weather may include increasingly hot days and less cool days. The water levels will go down, exposing more land surface during the summer. Even higher latitude regions will be warmer by 40%. In addition, the amount the precipitation, be it rain or snow, will also increase, in the form of stronger storms and very intense typhoons and hurricanes. The El Nino events may also be more increase due to global warming. Global warming not only affects the weather, but it will also affect natural habitats. Higher levels of CO2 may facilitate the growth of forests, facilitating them to flourish and bloom. The warmer ocean waters will be helpful to fish and algae in the high seas. However, those organisms in higher elevations will find difficulty in surviving in warmer environments. Higher temperatures in oceans may kill corals, which are the nurseries for fishes and other aquatic organisms. For the human population, global warming may cause more incidents of infectious diseases such malaria, as well as systemic health problems such as heat stroke and respiratory diseases. Currently, the world is confused as society is ignorant of the detailed effects of global warming. Society is aware the summers are now longer and more intense and winters are envious of summer’s wrath, unleashing a fury that rivals the intensity of the heat. This is actually what global warming does. It confuses the world and now currently has also succeeded in confounding scientists. From a scientific point of view, global warming can be understood as a global environmental phenomenon which is characterized by an increase in the average temperature of the Earths near-surface air and oceans (Smith and Reynolds, 2005). There is certainly no doubt that global warming has a very detrimental effect on the environment as it causes rising sea levels and alters the amount and pattern of precipitation that a areas all over the world get (Gregory et al. , 2002). These environmental changes are also the projected causes of other ecological changes such as increases in the frequency and intensity of extreme weather events which in turn creates changes in agricultural yields, glacier retreat, reduced summer stream flows, species extinctions and increases in the ranges of disease vectors (Choi and Fisher, 2003). Based on the current scientific projections, the temperature of the world is expected to increase by 1. 1 to 6. 4 Â °C (2. 0 to 11. 5 Â °F) between the years 1990 and 2100. While most of the studies and projection models that have been utilized for these estimates cover the period up to the year 2100, global temperature warming and sea level rise are expected to continue for more than a millennium even if no further greenhouse gases are released after this date (Haigh, 2003). This is due to the melting of the polar ice caps which is estimated to continue due to the changes that have already occurred in the world’s temperature.

Tata Nano

Tata Nano EXECUTIVE SUMMARY Tata Nano is the first car to be said to be the common mans car. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. Its Chairman, Mr Ratan Tata envisions that Tata Nano to become a â€Å"People car† which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The s keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx. Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which includes those with income RM 2000 per month, students, female workers and scooters riders. 2.0 SITUATION ANALYSIS Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second largest bus manufacturer. In March 2008, Tata Motors acquired Fords UK based car brands Jaguar and Land Rover (BBC News, 2008). According to Ratan Naval Tata (Chairman of Tata Group), the need for an innovation like Nano has got to do something for the people of India and transport. Unavailability and poor quality of mass transport is a common problem in India. In a two wheeler, father driving with elder child standing in front and wife behind holding a baby is norm in this country. Thus, this is a relatively an unsafe mode of transporting a family. Thus, with this in mind Tata Nano was created as a safer form of transport. As one of its objectives is to become an Indian business conglomerate operating in many countries, Tata Nano will be introduced in Malaysia. 2.1 Market Summary It is estimated that Malaysia has more than 5 million motorcycles on the road, compared to over 4 million motorcars(ICE, 2001).The majority of motorcycle buyers or users does not own a car and belong to the lower and middle-income group. A significantly larger percentage of motorcycle users in Malaysia are male. 2.1.1 Target Markets The company is targeting lower income group with family, first-time buyers of car (fresh graduates) and motorcycle owners. 2.1.2 Positioning Tata Nano will position itself as the world cheapest car and yet does not compromise the quality, safety and environment. This positioning will be achieved by leveraging Tata Nanos competitive edge: industries experience from the parent company Tata Motor who has been in vehicles industries (commercial, passengers utilities) since 1945. Tata motor has good supplier-manufacturer relationship with more than 100 components. 2.1.2 Demographics Population , demographics, rural urban, vital statistics from Malaysian auto report. 2.1.4 Geographics Tata Motors has targeted the urban area in Malaysia. This is going to be Kuala Lumpur and Johor Bahru. There are 5 million motorcycle riders in Malaysia. 2.1.5 Distribution review Just like in India, Tata Nano will appropriate place as an low-cost car even in foreign markets. ‘Easy-to-assemble kits will be imported from Tata in India. The car then will be assembled at pre-defined locations. The proposed locations are Shah Alam, Selangor and Pasir Gudang, Johor Bahru. It will be then redistributed to showrooms that will be set up based on region. 30 sales offices will be opened throughout Malaysia. 2.1.6 Competitor review The main competitors are Proton, Perodua, Toyota and Honda. The table below indicates the market share of the main competitors in the auto industry for the year 2008. 2.2 SWOT Analysis The following SWOT analysis investigates the Malaysian political, economic and business environment. The following finding are adapted from Malaysian Auto Report 2009. a. Malaysia Political SWOT Strengths Malaysia is a successful example of a democratic Islamic state. Despite murmurs of discontent among hard-line Muslims in some states, multiracial Malaysia is unlikely to abandon moderate Islam Weaknesses The Malay half of the population holds a constitutionally enshrined special position in society, amounting to positive discrimination in not only jobs, but also wealth. Opportunities The weak performance by the ruling Barisan Nasional in the general elections held on March 8 2008, has paved the way for the stalled reformist agenda -promised by Prime Minister Abdullah Ahmad Badawi back in 2004 to gather pace. This would help to open up the countrys closed political system and improve transparency and accountability within key institutions. Threats Ethnic tension will remain a non-violent, but simmering, problem, so long as there remains a threat that the influence of hardline Islam could revive. For now, however, the hardliners have lost much of their political clout. The poor showing of Barisan Nasional at the 2008 general elections has put Prime Minister Abdullah under intense pressure from both opposition parties and members of his United Malays National Organization (UNMO) party, who blame him for the coalitions worst ever result. b. Malaysia Economic SWOTaysia Economic SWOT Strengths During the past four decades, Malaysia has transformed itself from a commodities-dependent backwater into a major world source for electronics and computer parts. Malaysia is the worlds largest producer of rubber, palm oil, pepper and tropical hardwoods, and is also a net exporter of crude oil. All this provides a solid platform for economic growth Weaknesses Malaysias relative insulation from global energy price shocks is being eroded. Within the next 5 years Malaysia could become a net importer of oil Malaysias economic openness can be as much of a burden as a benefit, since it confers a high degree of vulnerability to global growth and capital flows. Opportunities The opportunity for private-sector-led growth will improve as the government continues divestment of state shareholdings in order to raise funds to narrow the budget deficit. Threats Wages are higher in Malaysia than in a number of its competitors, such as China and Vietnam, which could be a long-term hindrance to economic expansion. To maintain its competitive edge, Malaysia needs a steady stream of inward investment Export competitiveness could be eroded if the exchange rate continues to appreciate markedly. c. Malaysia Business Environment SWOT 3 Strengths 4 Standards of corporate governance in Malaysia have greatly improved since the Asian financial crisis at the end of the 1990s more so, in fact, than in many neighboring countries. Foreign companies, or at least foreign manufacturing companies, looking to do business in Malaysia will continue to be welcomed with open arms, with the government offering lavish tax breaks and concessions. Weaknesses State subsidization of prices will remain a peripheral but persistent part of daily economic life in Malaysia. Doing business in Malaysia will always, to some extent, mean dealing with the politically well-connected. Big construction projects and big contracts for foreign construction firms are unlikely to be as much of a priority for Malaysias government as they were under the previous administration of former prime minister Mahathir Muhammad. Opportunities The opportunity to invest in Malaysian state assets could improve. The government, if it sticks to its word, will conduct its biggest ever divestment of state shareholdings. Malaysia is eager to compete globally in banking, and although it currently lacks a domestic champion, with ten main institutions in the market, bank consolidation is a strong possibility. Threats The waterways and shipping lanes that surround Malaysia will continue to pose the threat of piracy and terrorism Malaysia is at risk, conceivably, of losing out to China in the race for foreign investment. Penang, once the pillar of Malaysias electronics industry, has seen an exodus of foreign firms, with Seagate, Motorola and Solectron all shifting production elsewhere in Asia. d. The following will be key strengths and weakness within the company and describes the opportunities and threats facing Tata Nano. Strength The internationalisation tactics so far has been takeover to local managers in new style, and only to transplanting a couple of higher managers from India into the new trade. The key point is that Tata has been able to share ideas. The company had a successful agreement with Italian mass product Fiat in 2006. This has enhanced the product collection of investments for Tata and Fiat as per agreements of production and ideas sharing. An example, Fiat Palio design was introduced in 2007 by Tata, and both the companies have an contract to create and achieved their Goal at Central and South America. Weaknesses The Tata Nano passenger travel car products are depends upon 3rd and 4th generation platforms, which is a disadvantage of Tata Motors Limited with competition others car manufacturers. One which is not recognised in English the word tat means ‘rubbish. Opportunities In 2008 Tata Motors announced that they had successfully purchased the foreign car assembled Land Rover and Jaguar from Ford Motors for United kingdom  £2.3 million. Worlds Two luxury car brand have been added to Tata Motors portfolio of brands, They have a chance to demonstrate Company vehicles in the luxury segments. Tata Motors Ltd have taken Daewoo Motors Commercial vehicle business in 2004 for USD $16 million. Tata Nano is the most cheapest car in the World selling at little more than a motorbike. The new emerging industrial of the countries such as India, S.Korea and Republic of China will have a thirst for produce and distribute vehicles in low-cost passenger. These are the advantages. However the company has put in place a proactive Corporate Social Responsibility considering to address potential tactics that will make its operations more sustainable. The range of Super Mileage fuel efficient buses are powered by efficient, atmosphere friendly car engines. The bus has auto matic organic clutch with booster help and better air intakes that will low fuel consumption by up to 10 percent. Threats Other car manufacturers companies are in passenger car business for 40 or more then 40 years. Therefore Tata Motors Limited has to catch up in terms of quality and lean production. Sustainability and environmentalism could mean extra costs for this low-cost producer. This could impact its underpinning competitive advantage. 2.3 Objectives and issue We have set aggressive yet achievable objectives for the first, second and third year of market entry. First year objective ( July 2009 to December 2009) We want to achieve 25,000 units of sales gaining †¦.market share % get from market size Second year objective (JAN 2010 TO DEC 2010) We want to achieve 10% increase in quarterly basis (RM 48,600) Third year objective (JAN 2011 TO DEC 2011) We want to achieve 10% increase in quarterly basis (RM 53, 460) 1.0 MARKETING MIX STRATEGIES 3.1 Product Strategies The product strategy which will be adapted would be the straight product extension, which is marketing the car in another foreign market without any change. This is because there would be no additional product development cost, manufacturing changes, or new promotion. 3.2 Product Review * There are three variants in the Nano range: Nano, Nano CX and Nano LX * Only the Nano CX variant would be introduced in the Malaysia Market for the first stage * Tata Nano LX will introduced in the Malaysia Market during the following year The car has achieved its low price by minimizing costs on unnecessary â€Å"luxuries†, the basic Nano comes without front and rear fog lights, without a heater or air conditioning, without anti-lock brakes, only one single windscreen wiper, manually operated windows, manual steering with no air bags, tiny 12† wheels, plastic body parts joined with adhesive instead of more conventional metal and welding and a two cylinder 623 cc engine that provides a massive maximum speed of 65 mph (around 105 km/h). Among the features of the car are: a) Stylish and comfortable The Passenger Car, designed with a family comfortable in mind, has a luxury passenger space with superb leg space and head room. It can luxury sit 4 persons. 4 doors with excellent seating perfection make ingress and egress easy. with a measuring length of 3.1 metres, width of 1.5 metres and a height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its semi volume structure, with tires at the sides and the power train at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a benchmark among small cars. b) Fuel-efficient engine The Peoples Car has a back wheel drive, with aluminium, 2 cylinder, 523 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a 2 cylinder gasoline engine fitted in a car with a one balancer shaft. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. Performance is controlled by a specially designed electronic engine management system. c) Meets all safety requirements The Peoples Cars safety performance exceeds current regulatory requirements. With an all metal body sheet, it has a solid passenger department, with safety features for e.g crumple zones, intrusion resistant doors, seats belts, strong seats and anchorages, and the rear tailgate glass bonded to the body. Tubeless tyres further enhance safety. d) Environment-friendly The Peoples Cars tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in Malaysia today. The high efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. 3.3 Branding Brands identify the source or maker of a product and allow consumers either individuals or organisations to assign responsibility for its performance to a particular manufacturer or distributor. Branding is endowing products and services with the power of a brand. Its all about creating differences between products. For branding strategies to be successful and brand value to be created, consumers must be convinced there are meaningful differences among brands in the product or service category. In Tata Nanos case, the branding strategy used is corporate name combined with individual product names. This companys name legitimises and the individual name individualises the new product 3.4 Product Strategy The Tata Nano CX, including all the features described in the earlier Product Review section, will be sold with a three-year warranty or 100,000km warranty, whichever comes first. We will introduce the Tata Nano LX during the following year, after we have established our Tata brand. The brand and logo will be displayed on the car as well as in all marketing campaigns. 3.5 Pricing Strategies The Cost price is an estimated USD2, 420 or equivalent to RM8,954, which includes import tax, duties excise , sales tax, shipment costs and assembly cost . The selling price for the Malaysian market is RM13,704.00, which is inclusive of standard accessories, but exclude road tax (RM70.00), registration fees (RM150.00), number plate (RM50.00) and ownership endorsement fee (RM50.00), sales tax (RM1370.40) which amounted to RM320.00. The On-The-Road price will be RM15797.40.These prices reflect a strategy of taking a share from established competitors, such as Perodua s model of Kancil and Viva. 3.5.1 Setting the price selecting price objectives Tata Nano Malaysia (TNM) has set major three objectives in its effort to position itself in the Malaysia Automotive market. The objectives are: Survival, maximum current profit and maximum market share. a. Survival Intense competition from Malaysias second car manufacturer, Perodua for a share of the automotive market segment for the below 1,000 cc category will spur TNM to ensure that the car price covers variable costs and some fixed costs. In this case, survival is a short term objective as in the long run, TNM will add value such as added safety features to the Nano range. b. Maximum current profit TNM has set a price that will maximize current profits, cash flow and return on investment, after taking into consideration the demand and costs involved. As this category of small foreign cars segment has not been really tested by other manufacturers, therefore the demand is rather difficult to estimate but TNM is confident of a good response towards its entry into the Malaysian market. c. Maximum Market Share For the Malaysian market, TNM will implement the market-penetration pricing, which is to set a low price for a new car in order to attract a large number of buyers and a large market share. This will be done by achieving high sales volume, which will results in falling costs, allowing the company to cut its price even further. We are positive enough that the Malaysia car market is highly price sensitive, as a low price produces more market growth. TNM is also confident that production and distribution costs will fall as sales volume increases and the low price of Nano cars will help to keep out competition and maintain its low-price position. The low-price entry will provide Malaysians consumers with a viable alternative to Perodua -Malaysia second National car. Further liberalization is expected as Malaysia implements the ASEAN Free Trade Area agreement, which commits the Malaysia Government to scrap foreign car taxes. 4.0 PROMOTION STRATEGIES 4.1 Objectives of Promotion Strategies Before determine the promotion strategies, we need to very clear about what are the objectives we need to achieve. We know as above, our missions are to promote Tata nano in Malaysia and increase the sales quarterly. Tata Nano is very new for Malaysian, they feel fresh with this new brand and concept of this car. Tata Nano will get into Malaysia market in July 2009. So first of the objective for promotion strategies are aims to create brand awareness and concept/knowledge of this new car Tata Nano. This is the cheapest car in the world and burst into the worldwide market in the short time. But still is the new brand for the Malaysians, so we do the advertisement and organize the event or campaign in sufficient detail to establish the good brand attitudes. Brand awareness is important to provide a foundation for brand equity. After that, our second objective is knowledge and persuasive. We aim to create liking, preference, conviction, and purchase of a Tata Nano car. We can do the comparison with other cars which are higher purchase price and this price is not every people will be affordable especially lower income families and students. Beside that we will convince current purchasers that we will give the potential customer to enjoying the good experience with Tata Nano by give try to drive the Tata Nano before buying the car. And also will provide them warranty to the Tata Nano. We will organize all the promotion strategies with lower cost to maintain the lower purchase price for the Tata nano in Malaysia. 4.2 Promotion Tag line ‘Have Fun, Pay Less, get more with Tata Nano Why we establish this tag line? Because this is make all the Malaysian to easy to remembered Tata Nano and feel happy all the ways with Tata Nano. Tata Nano is safety and you can travel everywhere by Tata Nano with your family or friends with fun, but you just need to pay all of this at lower price -Pay Less Get More. Beside that we can enjoying special fun with Tata nano, our earth also will feel happy with Tata nano because Tata nano also is the environment friendly car. 4.3 Advertising Program We aims to inform Malaysians this is the cheapest car in the world and persuade Malaysians to buy Tata Nano due to this car is safety, useful, all in good quality and also environment friendly by developing an advertising program. 4.3.1 Online Advertisement First step we start before lunching Tata Nano, we do the online advertisement. Tata Nano created a Web site www.tatanano.com on March 2009 to better communicate with the customers. In the Web site, we posted the photo categories and videos to provide customers the information and special features of Tata Nano and bring them inside the company. In addition to photos and videos, the web site links to recent news about Tata Nano and space for public feedback. Besides that, Blogs have become an important outlet for word of mouth which are regularly updated online diaries. Blogs is bringing together people with common interests. They vary wide and can influence a vast audience due to many internet users have read Blogs. We can establish the blog network and carefully monitoring to find out whats on peoples minds especially the potential customers. This is a cheapest and good way to build up brand awareness. 4.3.2 Television Advertisement Television advertisement is very expensive but this is the most powerful to perform the Tata Nano to the public by demonstrating Tata Nano attributes and persuasively explaining their corresponding consumer benefits. By lower advertising budget, we cannot do the TV advertisement in whole day, so we just choose the prime time (7pm 11pm) to place the advertisement. By properly designed and executed TV advertisement can improve brand equity and affect sales and profits. 4.3.3 Radio Advertisement Most of the Malaysians listen to the radio daily. Now a day have many facilities such as MP3, hand phone and so on, is convenience for the people to listen the radio anytime at anywhere, This is a cheap and pervasive medium for us to create the brand awareness by repeatedly listen the advertisement and the brand name. Advantages of the radio advertisement are flexibility, quick response and also more effective media for reaching teens. 4.3.4 Newspaper Advertisement Beside that the radio, most of the Malaysians also will saw a newspaper everyday. So this is good market coverage. From here, Tata Nano can get the broad acceptance and good reputation from Malaysians. Newspaper advertising is inexpensive. 4.4 Marketing Campaign This Marketing campaign is base on every four month : 4.4.1 Marketing Campaign for July 2009 to October 2009 Tata Nano will lunch at Malaysia on July 2009. Launching program is very important for positioning which is the act of designing Tata Nano and image to occupy Malaysia in the minds of the target market. Launching program also is one of the promotion strategies to build awareness, through launching at public center Tata Motor will introduce the Tata Nano to market. In July and August, we focus on marketing campaign which will take place at all the IPTA and IPTS which have organize the convocation, by providing product display and banner; and the peoples can have the experience with Tata Nano by provide the opportunities to drive Tata Nano around the campus. Theme for this campaign is Good future with Tata Nano. Reason for this marketing campaign is one of our targets are students such as fresh graduate who just get the new job and also the international students. Fresh graduate need the transportation in their working life but they cant afford to buy the too expensive car; international student just need the car which is economy and using it in short period around 2-3years for their student life in Malaysia. This is cheapest cost by event or campaign in the campus. In September and October, Malaysians will celebrate two big festivals together, there are Hari Raya Puasa Aidifitri and Deepavali. So we can focus on lower income group with family especially those are come from Malay family or Indian family. Use the mail, telephone, fax, e-mail to communicate directly with them. Base on historical, more of the Malay or Indian will buy the car before festival. Raya with Tata Nano can be the theme for our campaign at this period, and promote them Tata Nano is cheapest and safety. 4.4.2 Marketing Campaign for November 2009 to February 2009 In November and December, Malaysia have the Mega Sales due to Merry Christmas and New Year in the end of the year at whole Malaysia so that have many people will go to shopping. We can organize the event at shopping centers in Malaysia such as KLCC, Midvalley, Berjaya Times Square, and Sungai Wang by providing product display and banner. On January and February, most of the employees in Malaysia will get the bonus in this period so the purchasing power will increase. Beside that Chinese New Year is at February. Send the brochures to the small and medium company or office and do the introduction or briefing to them. Follow by mail, telephone, fax or e-mail to developing effective communication. 4.4.3 Marketing Campaign for March 2009 to June 2009 We will do the road show at every state (whole Malaysia). We can have the road show at the center market such as all market at all the state. Have many people will go to market early morning to buy the vegetable, take the breakfast or buy the necessary things. Most of them are women or housewife who may be come from the lower or medium income family. Some of them go to Pasar by motorcycle or by bus. There are our target markets. We can promote Tata Nano to them such as, Tata Nano is the cheapest car in the world, Get the Tata Nano to be second car for their family member especially for their children or elder parent, Easy life with Tata Nano. Housewife or mother can go to Pasar or anywhere by Tata Nano better than motorcycle or by bus for complete their daily matter more effectively. When the women get the news, they will pass this news to their friend immediately. This will help us to promote Tata Nano effectively in the local society. At the road show, people also can get the exper ience with Tata Nano by have the opportunities to drive the Tata Nano car before purchase it. 5.0 Channel of Distribution Strategies 5.1 Direct marketing channel (zero-level channel) We perform the Tata Nano in Malaysia by selling it directly to customers. Customers can deal directly with our dealers and make the booking for Tata Nano by visit our sales office or at any special event/campaign. Besides that, customers also can get the information or make the booking via the telephone (1-800-88-nano) and through the Internet ( www.tatanano.com ). By this way we can save more cost and maintain the cheapest purchasing price rather than through retailers or resellers. 5.2 Physical Flow From the diagram, can know that Tatanano will send the paths to the Malaysia after received the order from the sales office. After that, we will assemble a car at the workshop. Finally, send to the customers directly. From here, we can often provide faster delivery to customers because we are closer to the customers. 5.3 Payment Flow Customers can paying bills by cash or do the financing from bank. Customers pay less by this diagram due to not need to pay extra commission to third party such as wholesalers or retailers. Tata Motor also can collect the payment more efficient. 5.4 Information Flow Customers can get the information directly from Tata Motor such as new product, price development and so on. Tata Motor can more understanding customers needs when receiving customers, response calls and mailings or through internet blog. If customers have any need or complaint, we can satisfy them immediately by deal with customers directly. 5.5 Promotion Flow Marketing Campaign/Event Have two ways of promotion flow, directly and indirectly. Directly is well organize the marketing campaign, event and road show. By this way, well promote Tatanano to target market by face by face and provide the opportunities to them try to drive the Tatanano. Indirect ways are we will do the advertisement through media such as internet, TV, radio and also newspaper. By this promotion flow, Tata Motor aims to create brand awareness and increase the sales in the Malaysia. 6.0 Financial Plan This section will offer the overview of Tata Nano related marketing activities. It is include, sale forecast, expense forecast, break even analysis and how those relate to the market strategy. 6.1 Break even analysis Break even analysis indicates that 3369 unit or $ 46,168,776 will be required in monthly sales revenue to reach the break even point. Table: Break Even Analysis Break even analysis : Monthly unit break even 3369 Monthly sales break even $46,168,776 Monthly unit production 6083 Average per unit revenue $13704 Average per unit variable cost $8,954 Average per unit fixed cost $2630.28 Estimated monthly fixed cost $16,000,000 6.2 Sales forecast Sale was forecasted quarterly basis, with adjustment of seasonal factor. At Malaysia there is 3 main celebrations each year, which Aidil Fitri, Chinese new year, and Deepavali, those factors was used as seasonal factor. Since one of our target markets is fresh graduate student, graduation month also was used as seasonal factor to adjust our forecasted sales. The sales was fore